Growth Bite: Restrict the width of your text blocks to increase conversions

The width of your text isn't just about aesthetics, it's about legibility. Keep text lines between 50-75 characters on landing pages so that visitors actually read and convert. Various studies mark the optimal length of a line of text at somewhere [b

Restrict the width of your text blocks to increase conversions.

The width of your text isn't just about aesthetics, it's about legibility. Keep text lines between 50-75 characters on landing pages so that visitors actually read and convert.

Various studies mark the optimal length of a line of text at somewhere between 50 and 75 characters (including spaces). The subconscious mind gets energy from starting a new line, as long as it doesn't happen too frequently, and this makes the reader more focused. When a line is too long, though, focus declines. Super short lines aren't ideal either, as they make the eye go back and forth too much, create stress, and lead to readers skipping words. So if you want people to actually read what you have to say and buy what you're selling, restrict the width of your text blocks to 50-75 characters. This applies to websites, landing pages, blog posts, emails, you name it.

Indie Hackers | Stripe | 510 Townsend St, San Francisco, California 94103 
You're subscribed to the Indie Hackers Growth Bites newsletter. Click here to unsubscribe.

Key phrases

Older messages

🗞 What's New: Spotify's affordable podcast ads

Thursday, September 30, 2021

Also: Top insights from the Global Startup Ecosystem Report. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Leverage "forced choice" to attain desired outcomes

Tuesday, September 28, 2021

People often avoid making decisions. Force a choice in order to achieve specific outcomes and get users off the fence [Steady](https://steadyapp.com/) had a 93% drop-off rate when they asked their

🗞 What's New: Facebook is the new Yellow Pages

Tuesday, September 28, 2021

Also: The top self-management tools for indie hackers! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Top Milestones: First ever post on my new job board 🕺

Sunday, September 26, 2021

Top milestones for the week from your fellow indie hackers. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Facebook's major marketing updates

Saturday, September 25, 2021

Also: Tech's newest unicorn hits a $1.8B valuation. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Lit Hub Daily: What Hyperspace and Virginia Woolf Have in Common

Wednesday, September 29, 2021

Lit Hub Daily: September 29, 2021 Click here to read this email in your browser. Narrative Prizes 2021 Lit Hub Daily September 29, 2021 In 1967, Carson McCullers dies. TODAY: In 1967, Carson McCullers

Lucid Air puts Tesla in rearview mirror by earning 520-mile EPA range rating

Thursday, September 16, 2021

TechCrunch Newsletter TechCrunch logo The Daily Crunch logo Thursday, September 16, 2021 • By Alex Wilhelm Hello and welcome to Daily Crunch for September 16, 2021. We are still on the countdown to

10words: Top picks from this week

Friday, October 22, 2021

10words.io Discover new apps and startups in 10 words or less Zuitte: Your Business, In One App™ To The Moon+: Making E-Commerce Apps work as play Mindleap: Mindleap brings advanced mental health

Bootstrapped Founder #107: Too Little, Too Much: Advice and How to Take It

Friday, October 22, 2021

​ The Bootstrapped Founder Logo ​ ​ Dear founder, "For even the very wise cannot see all ends." ― Gandalf, JRR Tolkien, The Fellowship of the Ring Whenever people talk about advice, they

Creating a successful podcast with Jane Portman

Friday, October 22, 2021

This week's episode of the Bootstrapped podcast is ready for you. Hi Bootstrappers, Today's episode of Bootstrapped continues the mini-season of interviews, while my co-host recovers from a

Small Business, Big Lessons: A new podcast by Buffer 🎧

Friday, October 22, 2021

Go behind the scenes with inspirational small businesses who are truly driving innovation and redefining how work happens. ‌ ‌ ‌ Image Happy Friday 👋 Yesterday, we launched a new podcast Small Business

Snap slips, Adam Neumann resurfaces. and how many users does Facebook have? The company isn't so sure

Friday, October 22, 2021

View in browser October 21, 2021 Hello! One quick mention before we finally put together an actual event website: We are *thrilled* about two more guests who are joining us Thursday evening, November

Celebs go mad for European angel investing ✨

Friday, October 22, 2021

Quantum banking's here | Startups with gigacorn potential | Why all angels need a thesis View this email in your browser Hi Sifted Reader, What links Harry Potter star Emma Watson, pop star Cheryl,

hot tech men

Thursday, October 21, 2021

China venture $. Taking on SWIFT. Dank pie chart. VIEW IN BROWSER CBINSIGHTS October 21, 2021 Bed breakfast & beyond Hi there, Here is this week in charts. THIS WEEK IN CHARTS Source: CB Insights

📰 SaaS Tribune Weekly - 21 Oct

Thursday, October 21, 2021

SaaSHub logo SaaSHub Weekly - 21 Oct Our weekly list of useful, trending and featured products BeatSense logo BeatSense Discover great music hand-picked by real people, in a single click. FREE and in

Growth Bite: Increase the price of digital products as sales go up to invoke urgency

Thursday, October 21, 2021

Digital products don't lend themselves to scarcity in the same way physical products do. Consider increasing urgency and sales with pricing that goes up as more products are sold. Steph Smith made

We want to publish your story on Start it up

Thursday, October 21, 2021

9 writing prompts to inspire you to put pen to paper and share with us the importance of writing in your life. View this email in your browser Logo We want to publish your story Submission Call: Why Do