Restrict the width of your text blocks to increase conversions.

The width of your text isn't just about aesthetics, it's about legibility. Keep text lines between 50-75 characters on landing pages so that visitors actually read and convert.

Various studies mark the optimal length of a line of text at somewhere between 50 and 75 characters (including spaces). The subconscious mind gets energy from starting a new line, as long as it doesn't happen too frequently, and this makes the reader more focused. When a line is too long, though, focus declines. Super short lines aren't ideal either, as they make the eye go back and forth too much, create stress, and lead to readers skipping words. So if you want people to actually read what you have to say and buy what you're selling, restrict the width of your text blocks to 50-75 characters. This applies to websites, landing pages, blog posts, emails, you name it.