Oct. 11 - Walmart, Netflix jump on show hype with shopping hub | Mercedes-Benz touts EVs on 20-city tour

 
 

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Weekender: Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date

Saturday, October 9, 2021

Signup | Forward Marketing Dive Weekender Oct.​ 9,​ 2021 | A roundup of this week's most read stories Attentive BROUGHT TO YOU BY — Attentive Why SMS & Retention Are BFFs Learn why SMS is a key

Oct. 8 - Shutterfly preserves life's chaotic moments | TikTok adds roster of Sound Partners

Friday, October 8, 2021

TikTok adds roster of Sound Partners to emphasize audio's role in marketing success; Macy's updates app, launches live shopping; Snap incentivizes Spotlight creators with cash-backed Challenges

Oct. 7 - Pepsi's Dig In Day boosts Black restaurants | What Twitter's MoPub sale means for ad landscape

Thursday, October 7, 2021

Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin; Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming; IPG's new identity solution works across

Oct. 6 - General Mills takes tailgating virtual | Teens return to clothes shopping, per Piper Sandler

Wednesday, October 6, 2021

Clothing is Gen Z's top wallet priority for first time since 2014, Piper Sandler finds; Will Nielsen's MRC troubles be a turning point for cross-channel ratings?; Gap Inc. acquires artificial

Oct. 5 - Why CPGs are dropping mom and dad for culture-led marketing | How will brands respond to Facebook's one-two punch?

Tuesday, October 5, 2021

Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response; Johnnie Walker distills confidence into campaign urging a return to bars; Mondelez uses AI to animate

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