Revealed: top 11 Gen Z campaigns for 2021

Student Beans presents: The top 11 Gen Z campaigns

The 16-24-year-old demographic is one of the most fascinating out there. They’re also among the most fickle. With clear ideas of what they want to see from brands - and what they’d prefer not to - it takes a lot to impress Gen Z.

Which is why it’s worth taking notice when someone does get it right.

We’re proud to present the top 11 Gen Z campaigns for 2021. Spanning social, display and physical advertising, these are the narratives that really resonated with young people. The guide features:

11 top campaigns selected by real Gen Zs from the US and UK.
Qualitative and quantitative insights to shape your own strategy.
Key takeaways to bring you closer to your Gen Z consumer base.

ACCESS THE GUIDE

Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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Revealed: top 11 Gen Z campaigns for 2021

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Oct. 11 - YouTube Adds New Caption Options | Snapchat Launches 'Club Unity' Mental Health Awareness Initiative

Weekender: What Happens on the Internet Every Minute (2021 Version) [Infographic]

Oct. 8 - Facebook Outlines Advances in Connectivity | Pinterest Launches 'Pinterest Havens' Mental Health Support Project

Oct. 7 - Snapchat Announces New Creator Monetization Tools | Pinterest Adds New Shopping Features

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