🎉 Hey Failories! It's Nico here.

This week I bring you two new interviews with Crabi and Inked Sports founders and four curated startup resources.

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content 📚

💰 Raising $8M to transform Mexico's auto insurance system. +50 people are working at Crabi with the goal of changing how one of the most traditional industries works.

Crabi currently has +10,000 policyholders and their revenues have grown a 110% this year. Learn how to build a successful insurtech startup.​

🏆 Connecting college athletes with brands for sponsorships. This is basically what Inked Sports is all about and what Tyler has been working on for the past 2 years.

After onboarding 85 athletes and closing deals with 5 brands, Tyler is thinking about how to keep growing the business in order to achieve his goal of dramatically changing college athletes' lives. Here's Inked Sports story.​

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🔴 Why Startups Fail: A Look Into Product-Market Fit Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Join a discussion with Craig as he shares what makes some startups fail and how others find success through product-market fit. Register for the Live Stream →

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what I'm reading 👀

​How we bootstrapped Tally to 11k users and $5k MRR. Tally is a great tool to create forms. They developed their MVP in September 2020 and launched on Product Hunt in March 2021. In this past year, Tally has grown to 200 paid users, without its founders spending any money on marketing.

​60 ideas to boost your growth. 60 examples of how companies like Twitter, Salesforce and Coinbase used one of the following 7 strategies to get attention to their products: viral videos, mini-product drops, limited-time offers, influencers, co-marketing, offline experiences and "picking a fight".

​Product Zeitgeist Fit. I've talked thousands of times about PMF on Failory (I even wrote an eBook about the topic). In this article, the author analyzes a related concept called "product zeitgeist fit" which refers to when something resonates with the mood of the times. It's the test the author uses to figure out the next big thing in consumer tech.

​Grew lemonIO to $640k+ GMV/month. AMA! Aleksandr Volodarsky has built a platform that helps startups hire offshore engineers. In this AMA, he answers many questions related to marketing, motivation, team management, and more.

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That's all for this week. Let me know if you have any questions!

Cheers,

Nico

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