Nike and Dick’s new take on in-store experiences

Inside the Post-Pandemic Retail Experience

As physical stores reopen nationwide, what was once old in retail is new again. With e-retailers continuing to dominate in customer convenience, brick-and-mortar stores are revamping locations to be enticing and experiential, aiming to attract shoppers who have been dormant too long.

In this Trendline, discover how retailers like Nike and Dick’s are reimaging physical locations to attract foot traffic and repeat customers. Highlights include stories such as:

• Malls may not even need anchors. Here's why.
• How Nike is using DTC and data to expand its empire
• Dick's is testing 5 store concepts