Increase ebook sales by highlighting shareable quotes.

Writing an ebook? Help people help you by emphasizing specific quotes and making it easy for readers to share them.

When writing content, it can be helpful to include shareable assets — e.g. highlighted quotes, infographics, etc. Steph Smith did this in her ebook Doing Content Right and found that the quotes she featured in the book were tweeted far more than any other parts. And, of course, the more your content is tweeted, the more sales you're likely to make and the stronger your brand becomes. So select quotes from your content that are short, smart, and punchy. Make the quotes visually stand out from the rest of the text. And add clear CTAs to share. Tools like clicktotweet make it easy to create the necessary links.