Grow your audience with real-time marketing.

Everyone loves a witty comment — especially when they're in on the joke. Strengthen your brand and grow your audience by reacting to current events in your niche.

Promoting your product by reacting to trends and current events is often called "real-time marketing," and it's a great way to strengthen your brand while making it more personable. It can also increase your odds of going viral. And thanks to the Halo effect, any positive feelings for the posts will be associated with your product. While this is similar to newsjacking, it's much easier. All you have to do is put together witty remarks, graphics, or memes in response to current events — those of your competitors, your niche, or more general news. A good example is how Twitter recently tweeted "Hello literally everyone" when Facebook was down. The public response to their tweet was impressive.