The new omnichannel approach to experiential retail

An Omnichannel Approach to Experiential Retail

After a year of e-commerce heavy retail, customers expect the same level of personalization, convenience and efficiency whether shopping in-store or on their mobile device. As the holidays approach and in-store shopping returns, retailers must be able to connect the online and offline shopping experience to deliver on experiential retail.

In this playbook, learn how retailers are taking an omnichannel approach to ensure frictionless customer experiences, both online and in-store. Readers will take away:

• How multichannel is drastically different from omnichannel engagement
• Why automation is essential for streamlining the omnichannel approach
• How retailers can develop successful experiential selling strategies