I Wore the Same Mascara for a Decade Until I Discovered This Formula

It was love at first swipe.

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This Celeb-Approved Mascara Just Ousted the One I've Been Using for a Decade

"Mascara is my desert island beauty item, and I've always been super picky about my formula. In fact, I used the same volumizing mascara for more than a decade before discovering Ilia's Limitless Lash Mascara. It was love at first swipe. The double-sided brush instantly gave my lashes volume and length, while the jet black color stayed intact through a full work day, a quick nap, and a high-intensity workout. I've already re-purchased twice, so I always have a backup on hand. I totally get why Camila Mendes also swears by it."

—Braelyn Wood, Health and Wellness E-Commerce Lead

Jennifer Garner Inspired Me to Start Working Out With a Jump Rope—Here's Why You Need One, Too

50,000+ People Joined the Waitlist for This Viral Highlighter—and It's Finally Back in Stock

These Soft, Stretchy Joggers Are a Must-Have for Fall and Winter—and They're Under $35

The Vibrator That Turns Your Finger Into a 'NASA Rocket' for Pleasure

Shoppers Say Their Skin Is 'Smooth, Soft, and Tighter' After Using This Coveted Face Scrub

Kaia Gerber and Hailey Bieber Love This Cozy Fleece Jacket

"I'm a Side Sleeper, But This Weighted Eye Mask Stays Put Through the Whole Night"

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