Product Habits - Facebook's future vision

 Hiten's Pick 

Meta

This week, Facebook announced that it is renaming itself to Meta. It is tempting to compare this change to Google's 2015 reorganization to Alphabet, but it's different. Alphabet didn't mean anything in particular, but Meta is explicit. Facebook is now a metaverse company, and its vision relates to a future that doesn't exist yet. What do you think about Facebook's new name?

 Business 

Microsoft's Satya Nadella on Flexible Work and the Metaverse

I enjoyed this interview with Microsoft CEO Satya Nadella, who dives into the new world of work and how the tech giant is adjusting to set itself up for success. I appreciate Satya's emphasis on remaining flexible as many industries adjust to hybrid work. He's also got some interesting thoughts on the metaverse. Check out the full interview here.

When Should You Worry About Competition in SaaS?

Investor Jared Sleeper recently shared his SaaS investing framework, and one of the factors he pays attention to is competition. He makes the point that competitive risks are usually overstated for big SaaS companies, and I agree. But he does say it's scary to be an investor in an incumbent company when these two conditions are present.

 Product 

When You Should Hire Your First Product Manager

Two things make for a successful product: vision and management. The former usually comes from the founder at early-stage startups, but the latter typically comes from a product hire. It helps to bring a great PM on board early. This is a helpful guide for defining, recruiting, and onboarding your first product person.

Reflecting on a Career in Product Management

Ken Norton has learned some valuable product management lessons in the past 20 years. I appreciate his reflections on product management being more of an "art" than a "science" over the long term. Even if you're not in a PM role, I recommend taking Ken's advice: Write your resume in ten years. Imagine doing the job you want in the future, and take steps toward it now. Here are some more career lessons for PMs—and beyond.

 Marketing & Sales 

How To Engage an Audience

You can be a person telling a story, or you can be a storyteller. Julian Shapiro says the latter is about "the art of strategically withholding information," which is an interesting distinction. Storytelling isn't just for professional speakers—it's for everyone, especially company leaders. Reading this will make you better at it

Building a Sales Team in a High-Growth Environment

It's the quintessential startup challenge: Build your company quickly but intentionally. One of the most critical teams you have to nail early is sales since they will often be the first touchpoint for many of your leads. Intercom is known for the quality of their sales team, so it's worth reading the step-by-step process they used to create theirs. One of the most important steps: Be clear but not rigid with your hiring profile. 

 Growth 
How Acquisition and Retention Work Together

I write about it a lot, but it's worth repeating: Acquisition doesn't mean much without retention. Most startups will focus heavily on the former and neglect the latter, but it always catches up to them. My recommendation is to stabilize retention first before doubling down on acquisition. This is an excellent guide about how the two should flow together

Annual Planning Is Killing Your Growth

As 2021 winds down, companies will start planning for the year ahead. Especially if you're a startup, here's my advice: Don't plan that far in advance. Things change quickly, and having an inflexible plan might do more harm than good. This is a compelling read about why you should avoid annual planning and plan seasonally instead.

 Management 
This Fake Resume Got a 60% Response Rate

An engineer created a fake resume with Instagram, Zillow, LinkedIn, Microsoft, and Berkeley on it, all of the details made up. It got a 60% response rate with recruiters, and the internet is going wild. But one hiring manager argued that this is precisely how recruiting works. What do you think about his argument?

Hold Your Team Accountable Without Micromanaging Them

Here's the age-old leadership question: How do you hold your team accountable without micromanaging them? This article lists nine practices you can integrate to help with the process—and I think they are critical in a remote work environment. My favorite ones:

  • Ask and answer the question, "How will we know we will have been successful?"
  • Figure out what you can take off of your team's plate
  • Give guidance on what to prioritize first and why
 Insight of the Week 
How To Simplify Complex Decisions

If you deeply understand what you're selling, it'll be easier to simplify complex decisions. These short and sweet company examples highlight how this level of clarity can make vision and prioritization decisions easier. What is your company truly selling, and how can you use that awareness to simplify complex decisions?



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