Now I Know: The Costume That Was a Trick

Sorry that this is hitting your inbox so late -- Halloween got the better of me, apparently! (Also, you should watch the YouTube video linked to below, it's hysterical.) -- Dan
 

The Costume That Was a Trick

Last night, millions of children (and a handful of adults) around the world dressed up in costumes and went door to door asking for candy. And by and large, most of those requests for treats were fulfilled. That's how Halloween works -- lots of costumes, lots of trick-or-treaters, and really, way more candy than anyone should possibly have. 

But not all costumes are intended to elicit treats. Some are designed to play tricks on passersby. And in one case, that's probably a good thing. Here's a picture (via here) to get us started.

If you don't see it right away, take a look at the steering wheel -- you'll hopefully notice that there are two hands holding the bottom of it. The person is dressed up as a driver's seat. As far as trick-or-treating goes, it's not a great costume; it kind of loses something when you get out of your car to go to your neighbor's front door. But if you're trying to scare the you-know-what out of someone, it probably works better than a zombie mask. Imagine you're a pedestrian and that vehicle drove up next to you. What would you do?

For researchers, that isn't a rhetorical question. Driverless cars are an increasingly likely part of our collective future, but we won't get there suddenly. Once these cars are street-ready, adoption will likely be incremental, and not everyone will be expecting to see an automated vehicle sharing the roads with them. So in 2017, Ford, working in conjunction with a team from Virginia Tech’s Transportation Institute, decided to simply put an automated car on the road and see how people reacted. But that would require an already-safe automated car, and that doesn't exist yet. So they faked it.

The idea was simple -- as seen above, the team ripped out the driver seat and replaced them with a costume, and then retrofitted the design of the passenger seat to match. Wendy Ju, a professor at the Jacobs Technion-Cornell Institute at Cornell Tech who ran a similar experiment, told NPR that her version was inspired by "a wonderful YouTube video that shows a person driving through drive-throughs in a car seat costume and just scaring the bejesus out of poor fast food workers." (Maybe this one. I don't know, but either way, it really is a wonderful video.) By taking such a stunt to the street, researchers believed they'd get genuine responses. And that can yield a lot of useful data. As Bloomberg CityLab explained, "the experiment was designed to help establish a car-industry standard for a whole new kind of automotive communication: How do we translate the language of nods, waves, honks, and headlight dips that drivers use to assert right-of-way into robot-ese?"

The "driverless" car -- actually a white van -- drove around Arlington County in northern Virginia for a few days, and people noticed nearly immediately. As word spread, the news tried to get the story, but as one NBC reporter learned, cars don't typically talk, even when you ask them questions. But the data the "car" was collecting will likely prove valuable. John Shutko, a Ford researcher leading the project, wrote a blog post summarizing the experiment. And the net takeaway may suggest that getting driverless cars on the road is a long way off. While most people who passed by the van weren't scared, they certainly were curious -- but there wasn't a great way for the car and pedestrians to communicate with one another. People didn't know how to tell a driverless car what to do, and the diversity of reactions was probably too complicated for a truly driverless car to, at that point, react to properly.

That all said, the question may just be one of data -- maybe we just need more. The Ford experiment, per Shutko, "encompasses more than 150 hours and approximately 1,800 miles in a dense urban area," which is a drop in the bucket. And one automated vehicle tech company, Waymo, has been testing automated vehicles -- no costumes needed -- for almost a year in San Francisco (but, as Ars Technica reports, with "safety drivers who are ready to intervene if something goes wrong"), so maybe we're closer than we think. But if not, and if we need to better understand how pedestrians "signal" to a car with no driver, we may see more driverless car costumes in our future.
 


Now I Know is supported by readers like you. Please consider becoming a patron by supporting the project on Patreon. 

Click here to pledge your support. (If you do, in gratitude, you'll have an ad-free Now I Know experience going forward.)

Bonus fact: For driverless cars to communicate with people, that's one problem. But what about animals? That's another set of concerns, as each animal is different, and there are a lot of them. For example, per the Verge, Volvo is confident that their system "has been proven to identify animals like elk and moose" -- which is particularly important, because those animals tend to wreck cars that crash into them. But when the Volvo AI was tested in Australia, it didn't know what to do with kangaroos. Per ABC News Australia, "because the cars use the ground as a reference point, they become confused by a hopping kangaroo, unable to determine how far away it is." Specifically, Volvo told ABC News, "when it's in the air it actually looks like it's further away, then it lands and it looks closer." As a result, Volvo began working on technology to identify kangaroos and treat them as the special creatures they deserve to be.

From the Archives: The Town That Drives Itself: A city of driverless cars.
Like today's Now I Know? Share it with a friend -- just forward this email along.
And if someone forwarded this to you, consider signing up! Just click here.
Share Share
Tweet Tweet
Forward Forward
Archives · Privacy Policy

Copyright © 2021 Now I Know LLC, All rights reserved.
You opted in, at http://NowIKnow.com via a contest, giveaway, or the like -- or you wouldn't get this email.

Now I Know is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Some images above via Wikipedia.

Now I Know's mailing address is:
Now I Know LLC
P.O. Box 536
Mt. Kisco, NY 10549-9998

Add us to your address book


Want to change how you receive these emails?
You can update your email address or unsubscribe from this list

Email Marketing Powered by Mailchimp

Older messages

Now I Know: How To Get Rid of Lots of Old Books

Friday, October 29, 2021

Thanks to all of you for solving the problem! View this email in your browser · Missed an issue? Click here! How to Get Rid of Lots of Old Books Hi! Two weeks ago, I asked for your help: I had a lot of

Now I Know: "An Incredible Amount of Bananas"

Thursday, October 28, 2021

Also: Rice, Eggplant, and Dog Food View this email in your browser · Missed one? Visit the Archives Unexpectedly, due to some technical issues and my inability to read my calendar (those are unrelated)

Now I Know: The Odd Depths of Preserving Plutonium

Wednesday, October 27, 2021

If it didn't go that way, the plutonium really would have been Pu! View this email in your browser · Missed one? Visit the Archives I don't like the title of this one -- if you have any

Now I Know: Cook 'Em Horns!

Tuesday, October 26, 2021

A University of Texas tradition that takes an unusual turn -- and then has an even stranger ending View this email in your browser · Missed one? Visit the Archives This is a rerun from 2014, and a

Now I Know: A Great Example of Quiche Thinking

Monday, October 25, 2021

Imagine de Gaulle it must have taken to pull this one off! View this email in your browser · Missed one? Visit the Archives Hope you had a great weekend -- and that you don't mind my corny title. -

You Might Also Like

Who gets to do strategy? @ Irrational Exuberance

Tuesday, March 18, 2025

Hi folks, This is the weekly digest for my blog, Irrational Exuberance. Reach out with thoughts on Twitter at @lethain, or reply to this email. Posts from this week: - Who gets to do strategy? Who gets

Dun-nuh-nuh-nuh-nuh-nuh-nuh-nuh Lawsuit!

Tuesday, March 18, 2025

Batman vs. Batman ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

KU • Thrilling dystopian sci-fi • The House of Clementine by Gill James

Tuesday, March 18, 2025

Peace Child Book 4 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Welcome to ContentMo's Book of the Day "Gill James has created a

Avoid Typos with Affordable Proofreading Services by ContentMo

Tuesday, March 18, 2025

👓 Two sets of eyes are better! 👓 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 👓 Two sets of eyes are better! 👓 Accurate & Affordable

Garbage in, Garbage out: The Alignment-to-Value Pipeline

Tuesday, March 18, 2025

Building Products That Matter ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🧙‍♂️ [NEW] 7 Sponsorship Opportunities

Tuesday, March 18, 2025

Plus secret research on Insta360, Scotch, and H&M ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

If you're first out the door, it's not called panicking

Tuesday, March 18, 2025

Four reads on the Trump economic narrative ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The World Airplane Meal?

Tuesday, March 18, 2025

Seriously: DO NOT TRY THIS. (Obviously.) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

AI in marketing - "It's not there yet"

Tuesday, March 18, 2025

What's really going on out there? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Ahrefs’ Digest #222: Sponsoring creators, how to get promoted, and more

Tuesday, March 18, 2025

Welcome to a new edition of the Ahrefs' Digest. Here's our meme of the week: — Quick search marketing news Google introduces AI mode. You can now ask complex, multi-part questions or follow-ups