Nov. 11 - McDonald's duets with Mariah Carey | These traditional brands are moving to DTC

These traditional brands are shifting to a DTC model. Here's how.

Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins.

NBCUniversal teams with messaging platform Holler, deepening social monetization offerings

As part of the deal, the two created shareable stickers on Venmo that analyze context to serve up a relevant flair for users making payments. 

Build deeper connections with consumers through radical relevancy

Institutionalizing change: What's ahead for agencies in 2022

Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse.

3 tips on building an in-house agency — from a company that's been at it for years

It's important to create a practical framework and let the creativity flow from that, writes Chris Tobey, GoDaddy's vice president of creative and design.

Ad-Verification Firm DoubleVerify to Acquire OpenSlate for $150 Million

Disney Plus Hits Slowdown to Add Just 2.1 Million Subscribers, Misses Wall Street Expectations

YouTube Will Hide 'Dislike' Counts to Avoid Creator Pile-Ons