🎓 Far is prestigious, near is mainstream

Older messages

🎓 Say “Thank you” not “Sorry”

Tuesday, November 16, 2021

After a service failure, use appreciation (“Thank you for your patience”) instead of an apology (“Sorry to keep you waiting”) to improve satisfaction, repurchases, and word-of-mouth. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 The “Sold-out” effect

Tuesday, November 9, 2021

Display some sold-out options to increase quality perceptions of your products and increase sales (people said they were 22.7% more likely to buy in one experiment). Don't show too many or the

🎓 Invent ‘Special Days’ to launch promotions

Tuesday, November 2, 2021

Promotions on unusual 'Special Days' (eg World Tourism Day, anniversary of first purchase) are more effective at increasing sales. In one experiment, people were 25% more likely to buy. ‌ ‌ ‌ ‌

🎓 Sustainability boosts sales

Tuesday, October 26, 2021

Sustainability initiatives signal trust and product quality for small businesses and startups. People were 82% more interested in products from a sustainable startup. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 How to encourage pre-orders

Tuesday, October 19, 2021

If your launch is far away, use free gifts rather than discounts to encourage pre-orders (in one experiment they were 125% more effective). If it's less than a week away you can use either. ‌ ‌ ‌ ‌

From 0 to $1.1B (+ growth model)

Thursday, May 26, 2022

Today's hack From 0 to $1.1B (+ growth model) In 2012, a developer from Ukraine, Dmitriy Zaporozhets - co-founder of GitLab, tried to make money through donations... He earned $100/month. 6 years

Bat$#!T Crazy Products🤪

Thursday, May 26, 2022

Rs. 1900 cleaning cloth, umbrella that's not waterproof, 2 inch bag, crocs stiletto ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Apple plays Meta tag

Thursday, May 26, 2022

Also in today's edition: Machines hedge against humans; Premium cars go full throttle in rural India; Retired life isn't roses; Bumble catches the platonic buzz ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Report: The state of CTV measurement, media and creative

Wednesday, May 25, 2022

Following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry's shift toward more privacy-forward targeting. To

💌 Remote Speed Networking Happening Now!

Wednesday, May 25, 2022

You don't want to miss this one... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Free SEO Tools and Link Building Tips 🛠️🔗

Wednesday, May 25, 2022

Pro Snippet "They say you can tell a lot about a person by the friends they have made, and the outpouring of love on Go Fish Digital's announcement of the loss of Bill Slawski is a testament

How to Make $10k a Month from a Site with 20k Visitors

Wednesday, May 25, 2022

Discover how to grow and make the most out of a mailing list, automate dozens of manual tasks with just 1-click, get a list of buying words that work, and more... Today's email is sponsored by: ​

May 25 - Glossier's CEO exits | Nordstrom's Trunk Club shutting down

Wednesday, May 25, 2022

Glossier founder Emily Weiss steps down as CEO; With work, travel and occasions back on, customers have returned to Nordstrom; Wayfair opens first AllModern store; Walmart is building capacity to

Checking in on emerging tech

Wednesday, May 25, 2022

Inflation sparks real estate deals; Europe's unicorns cut staff; Maveron locks down $225M Fund VIII; Semperis bags $200M; Mainspring nabs $150M+ Read online | Don't want to receive these emails

May 25: Super Group shares crash on forecast warning

Wednesday, May 25, 2022

Super Group Q1, Scout Gaming cash call, Esports Entertainment earnings warning, Better Collective analyst update +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌