There’s gold at the intersection of physical and digital shopping!

Modern shoppers are always looking for ways to blend digital and physical shopping, and expect marketers to make changes that provide that phygital convenience. But, not all marketers are ready for the metaverse that lies ahead — and 8% aren’t even sure what metaverse means. 

With the growing number of touchpoints to reach shoppers along their path to purchase, we’ve uncovered the channels they most want to be reached in and the strategies marketers need to adopt to see success in the phygitally connected world. 

Download your guide to discover the opportunities that await for the new standard in customer experience.