Spotify Newsletter #86

Your Weekly Dose of Spotify News

Dec 3

And just like that…. It arrived. Wednesday was the BIG launch for Spotify Wrapped 2021. This year’s Wrapped experience is full of insights on the artists, songs, genres, and podcasts that defined your listening in 2021—all created just for you.

Spotify knows fans love to share their Wrapped cards on social channels. And new this year, they’ve added the ability to share Wrapped cards on TikTok. Additionally, now available on Spotify is the 2021 Wrapped hub, which features a variety of personalized, data-driven, and editorially curated content.

It’s all very exciting, and I hope everyone is enjoying a stroll through their musical journey of 2021.

As per usual, I’m revealing my year — heavy on The Style Council, thank you very much. 😀

★In the SPOTlight★

⭐️ Spotify's 2021 Wrapped is here to chronicle your year in music

With Wrapped 2021, Spotify is once again using the stories-style format it revealed last year. The company is continuing to make this personalized retrospective exclusive to its mobile apps on iOS and Android.

⭐️ The art and science of Spotify Wrapped

Wrapped has been a hit for the company ever since Spotify launched its year-in-review campaigns seven years ago. According to market analytics firm MoEngage, Wrapped gives Spotify a big boost in new installs: Its mobile app downloads increased by 21% in the first week of December last year. More than 90 million people engaged with Spotify wrapped in 2020, the company reported.

⭐️ Your Spotify Wrapped Is Embarrassing, and I Want to See It

In reality, all of our Spotify Wrapped stats are humiliating, and posting about them is each of us at our most vulnerable.

⭐️ What Spotify’s Culture Next report tells us about Gen Z and millennials’ listening habits

According to this report, after a challenging year ravaged by the pandemic, Gen Zers desperately want to resume events that are seen as traditional markers of adulthood. They’re keener than millennials to leave virtual events, especially after heavily using music and podcasts as a way to decrease loneliness during the peak of the pandemic.