📂 How Xero used skywriting to make a splash at TechCrunch Disrupt

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My friend Saul Colt was hired by Xero to help them make a big splash in the U.S. to promote their (then novel) cloud-based service.

Naturally, Saul started daydreaming about how to literally use clouds to get the word out.

Enter: Skywriting ☁️

They chose to write a message with artificial clouds directly over the top of the TechCrunch Disrupt event during lunch and at the same time as a San Francisco Giants playoff game was going on.

The spectacle made it onto the national broadcast of the baseball game, trended on Twitter and Instagram, drove record web traffic and most importantly... the CEO tweeted 2 years later that when they survey customers about how people heard about Xero, people still mention the skywriting as the reason they chose to use the product.

Here's a video of what it looked like to see the skywriting happening live.

Here's a real life testimonial from someone who was there:

Crazy, eh?

—Corey

p.s. I'll be running a Black Friday / Cyber Monday deal for the Swipe Files membership just for the first 50 people to take advantage of it. Keep your eyes peeled 👀

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