A small business' playbook on the Instagram campaigns that really worked 🙌

Happy Friday 👋

Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.

Here's to successful and effective Instagram campaigns! 🥂

⚡️ What's New at Buffer

🧥 The Motivation that Led Paynter Jacket Co to Build in Public

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode three and the accompanying unpublished interview, Becky and Huw explained how they chose to build in public, the ethos they share, and how building in public built Paynter.

🔐 How to Avoid Getting Your Instagram Account Hacked (And What to Do if it Happens)

Getting your Instagram account hacked is a serious situation—there’s no guarantee that you can recover a hacked Instagram account. And even if you eventually regain control, the account recovery process is time-consuming and frustrating. In our latest blog post, we're covering how to proactively protect your account and to take action quickly if hackers slip past your defenses.

⚡️ 4 Successful Small Business Owners on the Instagram Campaigns That Really Worked

Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.

🎧 Small Business, Big Lessons: A new podcast by Buffer

An eight-episode series that tells the stories of extraordinary small businesses and the people behind them, examining how they’re doing things differently and what we can learn from their journeys. 

From former criminal defense lawyers and hemp farmers to accidental entrepreneurs and more, this podcast proves that the path to building a successful and impactful business can come through roads less travelled.

🤳 Instagram Reels: Instructions and Ideas for Small Businesses

Instagram Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. In this post, we'll dive into how you can best use Reels to promote your small business, as well as share ideas for getting creative with Reels.

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Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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