Create an A+ holiday marketing plan 🎁 Free workshop!

Happy Friday 👋

Our latest webinar session with Natasha Samuel was packed with incredible insights on how to develop a clear timeline and plan for your holiday marketing campaign. From setting data-backed goals and creating an attractive offer to holiday content ideas and mistakes to avoid, we've got everything you need to know to set your business up for success for this holiday season in this video.

We received a lot of video replay requests, so we've decided to make the video available for all to watch at any time! 🎉

Hope you enjoy it and see ya next week! 👋

In today’s newsletter:

• Create an A+ holiday social media marketing plan

• 4 successful small business owners on the Instagram campaigns that really worked

• How finding his “why” lit the way forward for Stephen Tracy’s business

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram brings back Twitter Card preview support for posts
• Instagram rolls out an ‘Add Yours’ sticker in Stories to create threads users can respond to
• Study reveals how Instagram Reels ads perform better than TikTok ads
• Instagram launches live-stream shopping events for the holidays
• How Instagram makes video ads performant

Facebook

• Facebook expands live shopping offering to prepare for a bustling holiday season
• Facebook changes its corporate branding to Meta
• Facebook says it will delete facial recognition data on more than a billion users

Twitter

• Twitter expands API with support for posting and deleting tweets, Super Follows and more

Snapchat

• Snapchat adds new certification course to help build expertize in Snap Ads

Pinterest

• Pinterest launches new holiday marketing hub to assist with your campaign planning
• Pinterest launches ‘Pinterest TV’ featuring live, shoppable content

TikTok

• TikTok is testing a new direct tipping feature with select creators

YouTube

• YouTube shares new 'Shorts Report' to highlight key content trends and tips [Infographic]

Audio apps

• Clubhouse adds support for 13 additional languages and continues to see strong take-up in India

• Twitter launches Spaces recording option to some hosts

Others

• 4 successful small business owners on the Instagram campaigns that really worked
• ‘As an industry, we need to define hybrid’: How Zoom’s CMO is thinking about the future of work

⚡️ What's New at Buffer

⚡️ 4 Successful Small Business Owners on the Instagram Campaigns That Really Worked

Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.

🕯 How Finding His “Why” Lit The Way Forward For Stephen Tracy’s Business

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode two and the accompanying unpublished interview, Stephen shared what it’s like to pause on business operations to find your why - even as your business is failing - and use that knowledge to turn everything around.

🎁 How to Maximize your Holiday Social Media Strategy with Natasha Samuel

Our latest webinar session with Natasha Samuel was packed with incredible insights on how to develop a clear timeline and plan for your holiday marketing campaign. From setting data-backed goals and creating an attractive offer to holiday content ideas and mistakes to avoid, we've got everything you need to know to set your business up for success for this holiday season.

🎧 Small Business, Big Lessons: A new podcast by Buffer

An eight-episode series that tells the stories of extraordinary small businesses and the people behind them, examining how they’re doing things differently and what we can learn from their journeys. 

From former criminal defense lawyers and hemp farmers to accidental entrepreneurs and more, this podcast proves that the path to building a successful and impactful business can come through roads less travelled.

✨ New from Buffer: Start Page

We just launched Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

🤳 Instagram Reels: Instructions and Ideas for Small Businesses

Instagram Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. In this post, we'll dive into how you can best use Reels to promote your small business, as well as share ideas for getting creative with Reels.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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