By Matt Southern, Senior News Writer

Monday, December 13, 2021

SEO

Google Reveals Top Searches Of 2021

Google's yearly report of top trending searches reveals the most popular keywords and topics across different categories.

We poured through the data and pulled out dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities.

Google Is Creating A New Core Web Vitals Metric

Evidence suggests Google is developing a new responsiveness metric that could be a replacement for First Input Delay.

Has the First Input Delay metric has lost meaning? Here's why Google may be working on a new Core Web Vitals metric that's more useful.

B2B Keyword Research Done Right With Practical Examples

B2B keyword research works best with precise targeting, low search volumes, and a healthy dose of creativity.

Struggling to find keywords with specificity but also enough volume to drive traffic? Check out these B2B keyword research tips from SEJ VIP Contributor Viola Eva.

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10 Most Important PPC Trends To Know In 2022

For our fifth annual look at PPC Trends here on Search Engine Journal, we once again reached out to some of the top PPC experts for their insights.

Discover the major trends that will impact pay-per-click advertising in 2022, with commentary from 23 well-known members of the PPC community.

Should You Use Seller Ratings In Your Google Ads Campaigns?

Seller ratings are the one- to five-star ratings that are sometimes displayed in Google search and shopping ads. You may have wondered if these ratings are something you can add to your campaigns.

SEJ VIP Contributor Pauline Jakober goes over the different factors that will guide your decision to use seller ratings for Google Ads.

Content Marketing

Nostalgia Marketing & What We Can Learn From John Lewis Ads

Ads from department store brand John Lewis & Partners have become an annual tradition in the U.K., and one of the signals that the countdown to Christmas has begun.

SEJ VIP Contributor Greg Jarboe goes over what you can learn from this brand about nostalgia marketing, why it's so powerful, and how brands are using it in their holiday marketing videos.

10 Content Marketing Trends To Watch In 2022

Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.

Check out 10 marketing trends highlighted by SEJ VIP Contributor Andy Betts, as you'll want to have these on your radar as you strategize for a successful 2022.

Social Media

TikTok Users Can Make Money Through Tips & Gifts

TikTok is introducing new ways for users to get paid for creating content with the addition of tips and digital gifts.

These additions to TikTok are part of a suite of monetization tools called Creator Next, which includes five ways to get paid.

Meta Introduces Professional Mode For Facebook Profiles

Facebook profiles are gaining professional features that were previously only available with a Facebook Page.

Learn more about the updates rolling out for businesses and professionals on Facebook.

Upcoming Webinar

December 15
Landing Page SEO Best Practices & Tips For Success
Topic: SEO • Sponsor: Semrush

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SEJ Weekly: Google Reveals Top Searches Of 2021

SEO

Google Reveals Top Searches Of 2021

Google Is Creating A New Core Web Vitals Metric

B2B Keyword Research Done Right With Practical Examples

Popular Posts In The Last Week

Paid Search

10 Most Important PPC Trends To Know In 2022

Should You Use Seller Ratings In Your Google Ads Campaigns?

Content Marketing

Nostalgia Marketing & What We Can Learn From John Lewis Ads

10 Content Marketing Trends To Watch In 2022

Social Media

TikTok Users Can Make Money Through Tips & Gifts

Meta Introduces Professional Mode For Facebook Profiles

Upcoming Webinar

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