SEJ Weekly: Google Reveals Top Searches Of 2021

SEJ Weekly
By Matt Southern, Senior News Writer
Monday, December 13, 2021

SEO


Google Reveals Top Searches Of 2021


Google's yearly report of top trending searches reveals the most popular keywords and topics across different categories.

We poured through the data and pulled out dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities.

Google Is Creating A New Core Web Vitals Metric


Evidence suggests Google is developing a new responsiveness metric that could be a replacement for First Input Delay.

Has the First Input Delay metric has lost meaning? Here's why Google may be working on a new Core Web Vitals metric that's more useful.

B2B Keyword Research Done Right With Practical Examples


B2B keyword research works best with precise targeting, low search volumes, and a healthy dose of creativity.

Struggling to find keywords with specificity but also enough volume to drive traffic? Check out these B2B keyword research tips from SEJ VIP Contributor Viola Eva.
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Popular Posts In The Last Week


Paid Search


10 Most Important PPC Trends To Know In 2022  


For our fifth annual look at PPC Trends here on Search Engine Journal, we once again reached out to some of the top PPC experts for their insights.

Discover the major trends that will impact pay-per-click advertising in 2022, with commentary from 23 well-known members of the PPC community.

Should You Use Seller Ratings In Your Google Ads Campaigns?


Seller ratings are the one- to five-star ratings that are sometimes displayed in Google search and shopping ads. You may have wondered if these ratings are something you can add to your campaigns.

SEJ VIP Contributor Pauline Jakober goes over the different factors that will guide your decision to use seller ratings for Google Ads.

Content Marketing

 

Nostalgia Marketing & What We Can Learn From John Lewis Ads


Ads from department store brand John Lewis & Partners have become an annual tradition in the U.K., and one of the signals that the countdown to Christmas has begun.

SEJ VIP Contributor Greg Jarboe goes over what you can learn from this brand about nostalgia marketing, why it's so powerful, and how brands are using it in their holiday marketing videos.

10 Content Marketing Trends To Watch In 2022


Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.

Check out 10 marketing trends highlighted by SEJ VIP Contributor Andy Betts, as you'll want to have these on your radar as you strategize for a successful 2022.

Social Media

 

TikTok Users Can Make Money Through Tips & Gifts


TikTok is introducing new ways for users to get paid for creating content with the addition of tips and digital gifts.

These additions to TikTok are part of a suite of monetization tools called Creator Next, which includes five ways to get paid.

Meta Introduces Professional Mode For Facebook Profiles


Facebook profiles are gaining professional features that were previously only available with a Facebook Page.

Learn more about the updates rolling out for businesses and professionals on Facebook.

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View in browser Welcome to today's edition! Let's get right to it. People increasingly trust people over corporations Consumers are increasingly trusting people over traditional corporations.

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You're halfway through January, Reader. How are your 2022 biz resolutions doing so far? Here are a couple of resources that might help you knock them out of the park. In today's edition: FB