By Matt Southern, Senior News Writer

Monday, December 6, 2021

SEO

57 SEO Insights From Google’s John Mueller

Google's Search Advocate John Mueller assists SEO professionals each week, answering their questions in a live Q&A format.

Throughout the week, Mueller also shares tips on Twitter, Reddit, and articles on Google's official blog. He shares so much knowledge it would be a full-time job to keep up with everything.

We've compiled over 50 of the most vital pieces of information Mueller has shared throughout the years.

Brush up on your SEO expertise with this comprehensive collection of insights.

Expired Domains & Google Ranking Bonus?

Grabbing valuable domains after their registration expires sounds like a good investment in theory.

In practice, however, it's not as beneficial as you might think.

Mueller explains how Google handles both expired and parked domains in search, and whether there's an SEO bonus associated with them.

FLAN: Google Research Develops Better Machine Learning

Google's always researching new ways to improve its search algorithms, and sometimes that research is made public.

This past week Google published a research paper on a new machine learning model called FLAN, which stands for Fine-tuned LAnguage Net.

SEJ's Roger Montti goes over all the highlights of Google's research and discusses the impact it could have if applied to search results.

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6 PPC Trends You Need To Know For 2022 Success

The year ahead looks promising for search marketers, especially after all the advancements to paid search throughout 2021.

Whether you want to refresh your current strategy, or you're looking for new ways to reach your audience, SEJ VIP contributor Lisa Raehsler has you covered.

Here are six PPC trends you need to know for success in 2022.

4 Updates To Google Ads Performance Planner

Google Ads Performance Planner simplifies campaign strategy by estimating how different changes will impact performance.

Now, search marketers can get even more data from this tool, which will help with fine-tuning campaigns for future success.

Learn about the new capabilities of Google Ads Performance Planner and how they can help your PPC campaigns.

Content Marketing

Forget TikTok: Learn To Master Video For Google Business Profiles

A video that goes viral can lead to millions of views across multiple social media platforms – ranging from TikTok, to Instagram Reels, to YouTube.

One overlooked platform for publishing videos is Google Search. That's right, you can add a video to your Google Business Profile that shows up right in search results.

SEJ VIP Contributor Chuck Price explains how to boost your online visibility and engage searchers with high-quality videos on your Google Business Profile.

The 7 Habits of Successful Content Writers

Like any other professional skill, the ability to write good content requires daily practice.

Putting pen to paper, so to speak, is just one of the seven habits successful content writers follow to master their craft.

Yael Klass, Senior Director of Global Content at SimilarWeb, walks you through all seven of the essential habits she swears by when training her team of writers.

Social Media

YouTube Keyword Research Made Easier With Search Insights

Wouldn't it be great if you could figure out what YouTube viewers wanted to watch before recording and editing a video? Now you can!

YouTube has taken the guesswork out of content creation with new keyword research tools.

Find out exactly what your audience is interested in, and how to fill content gaps, with these features available in YouTube Studio.

LinkedIn Adds Live Video & Newsletters To Creator Mode

It's now easier than ever to get into live streaming and newsletter publishing on LinkedIn.

Just follow a few simple steps to activate Creator Mode on your profile and you'll be up and running in a matter of minutes.

Here's more about LinkedIn's Creator Mode, including how to activate it and what you can do with it.

Upcoming Webinars

December 8
SMS Marketing For Local Business: Trends You’ll Need In 2022
Topic: Digital Marketing • Sponsor: Podium

December 15
Landing Page SEO Best Practices & Tips For Success
Topic: SEO • Sponsor: Semrush

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SEJ Weekly: 57 SEO Insights From Google’s John Mueller

SEO

57 SEO Insights From Google’s John Mueller

Expired Domains & Google Ranking Bonus?

FLAN: Google Research Develops Better Machine Learning

Popular Posts In The Last Week

Paid Search

6 PPC Trends You Need To Know For 2022 Success

4 Updates To Google Ads Performance Planner

Content Marketing

Forget TikTok: Learn To Master Video For Google Business Profiles

The 7 Habits of Successful Content Writers

Social Media

YouTube Keyword Research Made Easier With Search Insights

LinkedIn Adds Live Video & Newsletters To Creator Mode

Upcoming Webinars

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Top Video SEO Strategy Tips [Live Q&A]

SMS Marketing Trends You’ll Need In 2022 [Webinar]

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