Recruiting Brainfood for the week ahead - Issue #271

Hung Lee

What Do Recruiters Want Survey Update: Survey is now closed! Thank you to everyone who contributed to this, whether you completed or not, it was fantastic to see the number of people supporting this initiative. In total, we have 2571 completed responses, which for an 80+question survey, is a fantastic result. I’m going to spend the holiday season doing some data crunching on this and will aim to release to insight for you early January. Ultimate plan is to build an interactive website the community can use as a resource to help employers designer better recruiter jobs in 2022 - watch this space!

Brainfood Live: Next up Forecast for Recruitment in 2022. We have a two week break and are back first Friday January 7th. What does recruiting have in store for the next year? Expert conversation from industry experts - register here.

Special thanks this week to: Bas van de Haterd, Kevin Green, Mark Deubel, Julia Dócolas, Christian Madsen, Eugène van den Hemel, Colin Donnery, Joey NK Koksal, Liam Thomas, Bernadeta Stoch, Steven Rothenberg, Daan Lancee and Julia Reis for your public endorsement of the newsletter last week - vital to keep the community growing.

Now check out your scores on the Brainfood Hall of Fame😉

Can you help? Simply share this link recruitingbrainfood.com on a LinkedIn status update and recommend it to your network - it’s the best way to keep the growing the brainfood community.

Cheers!

Hung

Sponsors

Workable

This weeks brainfood is supported by our buddies Workable. More than an applicant tracking system, Workable’s talent acquisition software helps teams find candidates, evaluate applicants and make the right hire, faster.

Start your free trial here

SPONSORS

www.workable.com

The Brainfood

Predictions for 2022: Everything Is About To Change

Josh Bersin with his predictions post for 2022. Main themes are continued candidate shortage, adoption of next gen HR tooling, revamped conversation on company culture, and repositioning of HR. It’s not all science fiction. Download the report too, here

RECRUITMENT OPERATIONS

joshbersin.com

The State of CSS 2021

One for the tech recruiters - or anyone who appreciates a great interactive experience. Built by front-end engineers, this is a report on how CSS is used in 2021. We won’t get close to this for What Do Recruiters Want? but it’s the inspiration ;-). Also might be useful for tech assessment.

ASSESSMENT

2021.stateofcss.com

Building the Future Organisation: 12 Predictions for HR in 2022

David Green with his review of 2021 and predictions for 2022. This week and next week’s newsletters will have a mix of these collections, I’m going to do my best to select the ones which are particularly insightful, useful or true. David is pretty reliable on all three - have a read here

RECRUITMENT OPERATIONS

www.linkedin.com

Year In Search 2021

The world (or rather, the ‘Google using’ world), searched ‘How to Start A Business’ more than ‘How to Get A Job’ in 2021, a search trend which correlates with record breaking new business formation in both the US and UK this year. Every one one of these new solopreneurs is one less (likely skilled, experienced) candidate in the market.

SOCIETY

about.google

People at Work 2021: A Global Workforce View

Looks at 5 dimensions: worker confidence and job security, workplace conditions, pay and performance, worker mobility and gender and family. 15,000+ respondents, accessible 40 pager. Have a read here

SOCIETY

www.dropbox.com

Hootsuite's Social Media Trends 2022

One of the classic annuals, Hootsuite survey 18,000 marketers on what they think are the big marketing trends to emerge out of 2021. Plenty of relevant stuff here for recruiters - importance of community, efficacy or lack thereof of social ads, decentralisation of employer branding…must read for recruitment marketers / EB afficionados.

RECRUITMENT MARKETING

www.hootsuite.com

20 Red-hot Tips for the Newbie Recruiter

How many new recruiters entered the industry last year? Not enough clearly, but for those who did and are reading this newsletter, these tips brainfooder Greg Savage is timeless advice. Good refresher for all of us too - have a read.

RECRUITMENT OPERATIONS

www.gregsavage.com.au

Chief of Recruiting and Accessions

This looks like too much of a unique job role not to highlight here - Chief of Recruiting for the United States Space Force. It’s a somewhat sombre advert for what sounds like an amazing opportunity - maybe copy writing is the first thing the successful candidate needs to get right? Someone here should go for this. H/T to brainfooder Grant Clough for the share.

RECRUITMENT ADVERTISING

www.linkedin.com

HR Conferences in 2022

Super useful US centred list from our buddies Ongig. Two reasons why this is useful - firstly, you might want to attend a few of these conferences and secondly, marketers out there might want to synch content plans around big industry events to get maximum impact for your work. btw: for fans of the Big List - not sure whether I am going update this as a live only list or go for online+. Need to think about it some more.

CONTENT MARKETING

blog.ongig.com

The Hybrid Work Transformation — PART III Employees

Excellent short series on the challenges and solutions of Hybrid way of working. Manages to steer clear of the cliché which is already marring the conversation on hybrid, OP has produced some insightful, practical work here. Make sure to check out Part I (HR)and Part II (Leaders) also.

REMOTE WORKING

nicoledessain.medium.com

EU Rules for Platform Work

Excellent thread on EU draft proposals for the regulation of digital platforms. Does the hard work of crunching through the policy document to highlight the key suggestions; OP has a pretty much orthodox view of gig work - that it is inherently exploitative - but don’t let that put you off. Techcrunch has a great review here, and if you fancy it, the EU Draft itself is here

GIG ECONOMY

twitter.com

"Harvard is nixing the ACTs & SATs through 2026 and when you look at these charts it's pretty easy to understand why.… "

Are standardised tests ever fair? We know that if we have a universal method of assessment, we will have advantage some / disadvantage others, a situation often revealed in workforce diversity. And yet, what can we practically replace it with? Harvard are back to individual judgement calls it seems. Interesting thread, challenging condundrum.

ASSESSMENT

twitter.com

How You Speak Up at Work Can Affect Whether You're Picked For a Team

The more we learn about ourselves, the less confident we should in our ability to make the right decisions. Let’s learn anyway about ‘the challenging voice’ vs ‘the supportive voice’. When selecting for team, conflict minimisation is the top priority, which is not always the same as selecting best for task completion.

ASSESSMENT

phys.org

How to Ask Useful Questions

Did you know that asking questions is a skill? We don’t train it and some of us unfortunately never get good at it. Hence posts like this are gold - practical explanation and illustration on how to ask questions, in what contexts, in order to achieve what results. Read along with previous post on how your speak up at work - it’s a good combo

ENGAGEMENT

joshkaufman.net

Booming! – What 2021 was like for the Job Board and Recruitment Marketing Industry

Few analysts know their space better than brainfooder Jeff Dickey-Chasins - the ‘Job Board Doctor’ himself! Coruscating review of 2021, easy digest.

RECRUITMENT MARKETING

www.jobboarddoctor.com

Who's Talking?

Ep 400: Future Forces

That anyone can roll out 400 episodes on a podcast is a really remarkable achievement. From Ep1 one of the best podcasts in our space, this special edition is a must listen of the future forces impacting our industry. It’s Matt Alder with Ep400 of Recruiting Future - have a listen.

SOCIETY

recruitingfuture.com

The World Ahead: Working it out

2022 will be the year of the worker? The Economist thinks so, as organisations will continue to struggle to hire next year despite the rise of the remote working and access to the global talent pool. Excellent wide ranging future focused podcast.

H/T to brainfooder Bas van de Haterd for the share

SOCIETY

castbox.fm

Mitigate Candidate Distrust with Employee Video Hung Lee

Delighted to guest on brainfooder David Macciocca 1-2-1 interview show. We’re talking the role of video in trust building. We’re also ex-colleagues, even though it took us 20 years and 16,000 miles on the other side of the world to meet for the first time. Have a watch here.

ENGAGEMENT

www.youtube.com

End notes

I’m still in London and…got to be honest, second guessing my decision to visit family this Christmas, especially with the now characteristic lack of competence from political leaders in the UK in terms of pandemic management. Might just buy myself a huge turkey and eat it by myself this week - what do you reckon? Anyone got any turkey recipes, DM me on twitter or Instagram or TikTok….

Have a great week - and - Merry Christmas - everybody

Hung

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Hung Lee @hunglee

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