Most people at the end of the year:

“I’m gonna do ______________ in 2022 !!”

It’s exciting…..but most people totally fail with their big goals.

Big goals can be easy to want, but overwhelming to actually achieve.

Instead try this for achieving a goal by making it real world do-able:

1. Set a specific goal.
2. Work backwards + break it down into smaller goals.
3. Stick those smaller goals into a schedule.
4. Consider getting professional help & accountability.

This works for any type of goal, whether it’s a personal thing like weight loss or a business goal like growing a website.

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Step 1: Make it specific

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Bad Goal: I want to lose weight.
​Good Goal: I want to lose 20 lbs by December 1st, 2022.
​Even Better Goal: I want to lose 20 lbs by December 1st, 2022, and will do this by limiting food intake to 1,900 calories per day.

Bad Goal: I want to grow my social media following.
​Good Goal: I want to grow my YouTube channel to 100,000 subs.
​Even Better Goal: I want to grow my YouTube channel to 100,000 subs, and will do this by posting one video per week + promoting it to my email list.

Bad Goal: I want to make more money.
​Good Goal: I want to go from making $5,000/month to $15,000/month.
​Even Better Goal: I want to go from making $5,000/month to $15,000/month, and will do this by increasing my prices 75% and running a monthly sales campaign to my 200 previous clients.

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Step 2: Break It Down

Smaller (and actionable) goals are easier to accomplish and more likely to lead hitting the BIG goal.

Once you get on a roll it’s pretty motivating to knock out win after win!

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Step 3: Give yourself a schedule

Small goals mean lots of small deadlines.

The easiest way to do this is to open up a calendar and add specific areas to focus on for each month of the year.

For example…

(If you just made a 1% improvement in each area, think about what that would do for your business)

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Step 4: Consider professional help

When you’re trying to grow a business, there’s usually A LOT of steps you can take, like:

It can be a little overwhelming knowing where to start, what to prioritize, and when to move on to the next task.

You can do these things by yourself…or you can get professional copywriters to review your work and guide you on next steps.

(That’s what we do inside the Copywriting Course every day)

The biggest wins aren’t single actions.

Instead, they’re collections of small improvements over time.

That’s usually how people get the best results. For example:

Rob:

✓ We helped create a promotion strategy for his podcast.
✓ We helped him get his first big podcast sponsor.
✓ We helped him write, edit, and publish a book on Amazon.
✓ We helped him update every page of his children's toy company.
✓ We helped him create strong sales campaigns.

→ Result: He’s got a growing, profitable podcast business + book + children's toys company.

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Kyle:
✓ We helped improve his positioning + messaging.
✓ We helped improve his website conversions.
✓ We helped improve his content marketing.
✓ We helped improve his SEO.

→ Result: He’s currently dominating his niche and growing fast.

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Charlotte:
✓ We helped improve her messaging.
✓ We helped improve her core website pages.
✓ We helped her launch (+ pre-sold) her first course.
✓ We helped her write autoresponder email campaigns.

→ Result: She’s growing her agency + launched a passive course + is now growing multiple revenue streams.

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If you’re serious about growing YOUR business, you should join the Copywriting Course and see what we can do for you.

You’ll get:
Unlimited copy critiques.
Unlimited email critiques.
Unlimited office hours invites.
Unlimited help with your projects.
Unlimited access to all training materials.

See you inside for all of 2022!

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[Join Copywriting Course]

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For the New Year, get access to us for a FULL YEAR at 40% off!

Use coupon code: NEWYEAR2022 at checkout.

Sincerely,
Neville Medhora

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