How to Optimize Your Influencer Marketing to Reach Gen Z

 
 
 
 
 

How Marketers Can Reach Gen Z in 2022

 

Gen Z isn’t falling for traditional advertising. With 82% of Gen Z students saying they don’t trust traditional influencers to give an honest opinion on a brand, marketers have to adapt to earn the business of this media-savvy generation.

In this playbook, discover how brands are leveraging nano-influencers to build authenticity and engagement with the younger demographic. Highlights include:

  • What is a nanoinfluencer?
  • How to identify the right nanoinfluencer for your brand
  • Top 10 tips for working with nanoinfluencers 
 
 
 
 
 
 

Older messages

Top Social Media News of 2021

Monday, December 27, 2021

TikTok Launches 'Creative Exchange' Platform to Connect Brands with Top Creators; TikTok Expands Creator Tipping and Video Gifts, Providing More Monetization and Marketing Options; Instagram

Dec. 23 - Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

Thursday, December 23, 2021

A Look Back at Instagram's Various Attempts to Copy TikTok in 2021; Clubhouse Launches Saved Replays, Unveils New App Icon; Mapping the Social Media Landscape [Infographic] Dec.​ 23,​ 2021 Sign up

How Frontline-Employee Experience Is Key to Customer Experience

Thursday, December 23, 2021

Retailers that prioritize employee experience are adapting to pandemic-related shifts and skirting hiring difficulties. What solution helps them to leverage the connection between customer and employee

Latest marketing trends in consumer packaged goods

Thursday, December 23, 2021

We put the spotlight on CPG marketing trends in this new Trendline | Access Now The Latest Developments in CPG Marketing Wariness toward in-store shopping has accelerated the need for stronger e-

5 Ways to Improve Digital Marketing This Season

Thursday, December 23, 2021

Explore the strategies, last-minute insights, and optimizations that can help you supercharge sales into 2022 in this on-demand webinar. 5 Ways to Improve Digital Marketing This Season For retailers,

You Might Also Like

☕ Tentatively online

Monday, May 6, 2024

ACP subsidies slashed ahead of funding cliff. May 06, 2024 Tech Brew PRESENTED BY Akamai It's Monday. Amid congressional deadlock, 23 million American households just saw their subsidies for

Lawmakers Just Stole Air Travelers’ Right To Midflight Water

Monday, May 6, 2024

Politicians are helping airline lobbyists block passengers' right to drinking water and human-sized airplane seats. Read below to learn how lawmakers are trying to block your right to midflight

How the Met Gala became the fashion Oscars

Monday, May 6, 2024

Plus: International assassinations, sexy movies, and more. May 6, 2024 View in browser Welcome back! Tonight, celebrities treat us to the most eye-catching fashion they can think of. In other words,

Open Thread 328

Monday, May 6, 2024

... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Congressman praises racist heckling. Will his corporate backers stand by him?

Monday, May 6, 2024

On Thursday, Jaylin Smith, a graduate student at the University of Mississippi, participated in a small, non-violent protest calling for a ceasefire in Gaza. Smith and the other protesters were greeted

Numlock News: May 6, 2024 • Elk, The Phantom Menace, What A Pro Wants

Monday, May 6, 2024

By Walt Hickey Welcome back! Brown Gold Every winter, elk, deer and moose shed their antlers, and foragers eager for the discarded but pronounced objects engage in a mad dash at the start of the first

Hamas Shells Aid Crossing, a Dramatic Derby Finish, and Dogs Conduct an Orchestra

Monday, May 6, 2024

Hamas killed three Israeli soldiers Sunday in an attack on a crossing into Gaza used by trucks delivering humanitarian aid. The crossing is now shut down. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

☕ Diss tracks

Monday, May 6, 2024

Can Boeing turn things around...in space? May 06, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Wayfair Good morning. Because she won't remind you, I will: Mother's Day is less

Ten years ago Microsoft bought Nokia's phone unit – then killed it as a tax write-off [Mon May 6 2024]

Monday, May 6, 2024

Hi The Register Subscriber | Log in The Register {* Daily Headlines *} 6 May 2024 nokia Ten years ago Microsoft bought Nokia's phone unit – then killed it as a tax write-off When bad management

Saudi feminism, quo vadis?

Monday, May 6, 2024

And another women's rights activist in jail. what happened last week in Asia, Africa and the Americas Hey, this is Sham Jaff, your very own news curator. Each week, I highlight some of the biggest