The Hustle - Nerdy Nuts’ $6m Brand Loyalty Playbook

When Craig’s D2C peanut butter brand went viral on TikTok… He was ready.

He leveraged TikTok’s momentum like a machine, reaching 20x growth and $500k in sales per month. 

For peanut butter. Small-batch, lip-smacking peanut butter. 

He’s busy managing 30+ employees, but his real talent lies in marketing. Here are 3 brand loyalty tips from the TikTok legend:

1. CEOs should hear directly from consumers. Craig stays on the pulse via a private text group with top community members.
2. Ambassadors > Influencers/Referral programs. Sometimes, you gotta think smaller. As in, the ever-loyal micro-micro-influencers.
3. Make use of community feedback and visibility. Here’s how.

Craig’s been building his business with help from the Trends community for 2 years. We’re stoked for the next update. 

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