Ahrefs - Ahrefs' Weekly Digest #66

✍️ New on our blog

1. Formulate your value hypothesis, i.e., specifying what value your product would introduce to the user’s life 
2. Specify the features of your minimum viable product 
3. Build your minimum viable product
4. Test your minimum viable product with real users 
5. Learn from your users and iterate

• Only 10% of marketers don’t use content marketing. (That’s a huge change from just a few years ago.)
• 51% of the businesses that invest in content marketing publish content every day. (That’s more than I expected.)
• The top three organic content distribution channels used by B2B marketers are social media, email, and their organization’s blog/website. (Interesting that SEO isn’t part of these.) 
• 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video. (It’s incredible how powerful video is.)

📹 New on YouTube

1. Prospecting
2. Vetting
3. Email outreach

1. Google Search – Use search operators to find potential link prospects. 
2. Ahrefs – Find and vet potential link prospects. (Also, check out our course on how to use Ahrefs.)
3. Hunter.io – Find email addresses for your link prospects.
4. Neverbounce – Check if the addresses you found are deliverable.
5. Pitchbox – Streamline and automate the email outreach process.
6. Screaming Frog – Use it for your “unlinked mentions” campaigns. (Check out our guide on unlinked mentions.)