1. Home
  2. Discover
  3. Startup
  4. Unicorner

Unicorner - 🦄 Fable: Social reading platform

Fable is a social reading platform for online book clubs. Users of the platform can join online clubs (some of which are hosted by celebrities) or create their own clubs. They can also purchase books from the Fable Store, which may include a Discussion Guide to facilitate the community aspect of the platform.
🦄 Unicorner Startup of the Week: Fable
 
 ✍️ Notes From The Editors  
HAPPY NEW YEAR! 🥳🎊 As we begin 2022, we’re looking forward to a great year ahead full of happiness, health, and, of course, great unicorn companies.
 
Today’s company is for all the people who made it their New Year’s resolution to read more. We hope you enjoy today’s cover on Fable and have an amazing start to the year.
 
 - Ethan and Arek 🦄
 
 
Social reading platform
 
 
Fable is a social reading platform for online book clubs. Users of the platform can join online clubs (some of which are hosted by celebrities) or create their own clubs. They can also purchase books from the Fable Store, which may include a Discussion Guide to facilitate the community aspect of the platform.
 
 
🔗 Check them out: fable.co
 
 
💰 Business Model
Fable has several sources of income. The company generates revenue from ebook sales in its online bookstore. It also offers various membership tiers. The first is the free plan, which includes features like buying and reading ebooks, participating in club discussions, and more. The Fable Premium All Access Membership costs $69.99 annually and includes unlimited access to clubs, access to member-only events, and more. The Fable Premium Single Club Membership costs $5 per month and includes access to one Premium Featured Club and access to club-only events and exclusive discussion resources. Books can be read from its app available on the iOS App Store or Google Play Store.
 
📈 Traction and Fundraising
  • Currently offering millions of books in its bookstore
  • Raised $20 million Series A round with investors such as Tiger Global Management, Redpoint, Gaingels, Defy Partners, and Breyer Capital
 
👫 Founder(s)
  • Padmasree Warrior, President and CEO: Currently Board of Directors @ Microsoft, Board of Directors @ Spotify; Previously CEO @ NIO, Board of Directors @ Gap, Board of Directors @ Box, CTO @ Cisco, CTO @ Motorola, Chemical Engineering MS @ Cornell, Chemical Engineering BS @ Indian Institute of Technology, Delhi
 
🔮 Our Analysis
Fable is aiming to be many things—in addition to enabling online book clubs, the company has positioned itself as both a mental wellness company and a social media company. It’s at the crossroads of book clubs and mental wellness that Fable has found its niche audience to cater to. On another level, by operating as a social media platform, it’s adopted a unique set of challenges, such as content moderation and user engagement, and as such has a different approach to community compared to existing competition like Goodreads. The company is betting that quality content can be curated by providing book club moderators with moderation tools and a subscription model that will discourage bad actors. We’re particularly interested in seeing how the company approaches (and hopefully overcomes) these obstacles.
 
📚 Further Reading
 
 
If you enjoyed today's article, forward this email to a friend!
If you're just seeing this email now, subscribe here.
 
Made with 💜 by the Unicorner Team 🦄
 
 
🎁 Bonus Content!
Here's a statistic from this past year that might catch you by surprise: TikTok surpassed Google as the most visited site in 2021! You can read the full details in this article from the Wall Street Journal.
 
 
Twitter
LinkedIn
 
 
This email was sent to you
You received this email because you signed up with Unicorner.
 
Unsubscribe here 💔
 

Older messages

🦄 Onward Delivery: Digital freight marketplace

Monday, December 27, 2021

Onward Delivery connects furniture and appliance retail stores that need to facilitate deliveries with underutilized trucks that are already on the path to a customer's destination. By both “smart-

🦄 Kyte: Rental cars, delivered

Monday, December 20, 2021

Kyte is a rental car company that delivers and picks up cars from your address. The company allows you to rent vehicles for a period of time, or subscribe to a car on a monthly plan for as long as you

🦄 Serve Robotics: Self-driving food delivery

Monday, December 13, 2021

Serve Robotics is on a mission to create sustainable food delivery solutions using robots. Serve's compact robots facilitate food deliveries in urban settings rather than relying on human drivers.

🦄 Bubble: No-code development platform

Monday, December 6, 2021

Bubble was founded with the goal that anybody should be able to build out their ideas, regardless of whether or not they know how to code. Its click-and-drag interface allows users to build

🦄 Writer: AI writing assistant for teams

Monday, November 29, 2021

Writer provides individuals, teams, and companies the ability to easily create and enforce a writing style guide, helping them improve their branding. Writer allows you to manage accepted terminology

You Might Also Like

🚀 Ready to scale? Apply now for the TinySeed SaaS Accelerator

Friday, February 14, 2025

What could $120K+ in funding do for your business? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📂 How to find a technical cofounder

Friday, February 14, 2025

​ ​ ​ ​ If you're a marketer looking to become a founder, this newsletter is for you. Starting a startup alone is hard. Very hard. Even as someone who learned to code, I still believe that the

AI Impact Curves

Friday, February 14, 2025

Tomasz Tunguz Venture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here.​ ​AI Impact Curves​ What is the impact of AI across different

15 Silicon Valley Startups Raised $302 Million - Week of February 10, 2025

Friday, February 14, 2025

💕 AI's Power Couple 💰 How Stablecoins Could Drive the Dollar 🚚 USPS Halts China Inbound Packages for 12 Hours 💲 No One Knows How to Price AI Tools 💰 Blackrock & G42 on Financing AI

The Rewrite and Hybrid Favoritism 🤫

Friday, February 14, 2025

Dogs, Yay. Humans, Nay͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

🦄 AI product creation marketplace

Friday, February 14, 2025

Arcade is an AI-powered platform and marketplace that lets you design and create custom products, like jewelry. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Crazy week

Friday, February 14, 2025

Crazy week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

join me: 6 trends shaping the AI landscape in 2025

Friday, February 14, 2025

this is tomorrow Hi there, Isabelle here, Senior Editor & Analyst at CB Insights. Tomorrow, I'll be breaking down the biggest shifts in AI – from the M&A surge to the deals fueling the

Six Startups to Watch

Friday, February 14, 2025

AI wrappers, DNA sequencing, fintech super-apps, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

How Will AI-Native Games Work? Well, Now We Know.

Friday, February 14, 2025

A Deep Dive Into Simcluster ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏