You should do this once a month (just takes 3 minutes)

Your website changes constantly.

From adding more content to adjusting your pages, marketing never ends.

But as you adjust your site sometimes things go well and other times they don't.

When things go good you don't really need to do much.

But a lot of times things go wrong because you introduce errors or things that can hurt your traffic.

So every month you need to run an audit. It will spot issues before they become "issues" that hurt your traffic.

Here's how you do it in an automated fashion every month.

That way it won't take much of your time.

It just takes 3 minutes. So go and do it. :)

Cheers,

Neil Patel