👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Calendly: enabling series A’s since 2013 💰

  What can be more product-led than sneaking onto an investor call by guessing their Calendly link! Web2 has its charm folks 😬

  “But Ruchin, that’d never work”

  Well then you’re clearly not the *surprise* founder in Lennysan’s zoom meeting room are you? 🙈👇🏻

Lenny Rachitsky | lennysan.eth @lennysan

Genius fundraising hack: Find an investor's Calendly URL by trying their Twitter handle, and just book a meeting. With so many investor meetings, it's easy to forget you never scheduled it. Just happened to me and it was both frightening and hilarious.

January 8th 2022

54 Retweets1,415 Likes

• That 70s show… the PLG edition🕺

  Jason Lemkin makes a strong case for PLG being as 70’s a phenomenon as pet rocks and the last era of good music (rock n’ roll) 🎸…you heard that right, trance 😛

  Jason ✨BeKind✨ Lemkin 2️⃣0️⃣2️⃣2️⃣ @jasonlk

  My only criticism of “Product Led Growth” is I’m pretty sure it’s been the case for almost all SMB SaaS apps since the 1970s or so

  September 24th 2021

  8 Retweets125 Likes

• How to run a company… for dummies 🤓

It all comes down to people, culture, and a common collective goal 🥅

Ryan Breslow put out a simple yet elegant framework describing the six things one must get right to run a business… the right way 😉

• Step 1 ⭐️ Define a crystal clear north star

• Step 2 🥴 Hire uncomfortably good people

• Step 3 ⚡️Create a culture of urgency

• Step 4 🚧 Make sure no one gets blocked

• Step 5 ⚾️ Occasionally take big swings

• Step 6 💪🏻 Nail the attitude

• Step 7 🏆 You have a WINNER

Ryan Breslow 🕺 @theryanking

How to run a company (in priority order):

January 10th 2022

1,188 Retweets6,212 Likes

🔎 The PLG hunt

• Show, don’t tell - Arcade

  Arcade’s mission is to give creators show off their work with magical high-impact experiences/demos on websites, social media, and beyond. Arcade could elevate product demos to a whole new level of interactivity, and dare we say, fun?

  We’re excited to see where their product roadmap takes them once they’re out of beta, especially after we checked out their own demo on the Arcade website.

  Mind = 🤯

Arcade 🕹️ @arcade_demo

gm! We're announcing our 2.5m round led by @upfrontvc with participation by @sequoia, and some awesome angels including @JarenGlover, @collinmathilde, @LauraBehrensWu, @lennysan, @jaysimons, @ewittman, and others. Read more about our vision here: Announcing Arcade | Arcade BlogOur mission is to help creators showcase magical experiences. We want every creator to feel proud about their work, and that starts with our product.arcade.software

January 11th 2022

12 Retweets101 Likes

What hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment

Growth Stories 🚀

In the spirit of “show, don’t tell”, we let Copy.ai write the intro to their own growth story. Judge for yourself. Here it goes:

“Once there was a startup called “Copy.ai” that had the dream of disrupting the world of content creation with Artificial Intelligence (AI). But doing this was harder than thought. Through constant iteration and improvements, Copy.ai has become one of the most accurate and fastest content creation tools on the market today.”

Here’s the copy.ai story and the product-led + build-in-public ethos that's powering their supercharged growth - $0 to $2.4M ARR in 1 year!

Top of the Lyne

Growth hacking with AI: The Copy.ai story

👋🏻 Hey, Ruchin here! Welcome to another edition of the Growth Stories series 🙌🏻 Every week we break down growth strategies employed by the hottest SaaS PLG Cos and share tactics that you can experiment with at work! If you’re a new subscriber or if you couldn’t find our emails this last month, fret not - We have you covered ❤️! Here are some of our …

Read more

2 days ago · 4 likes · Rahul Krishnan, Arjun Rakesh, and Ruchin Kulkarni

🎙 If you prefer to tune in to our growth stories rather than read them, we’ve got you covered!

Here’s the story of the “Google, but for code”: Sourcegraph.

Sourcegraph: Google for code By Toplyne Podcast episode

Fundraising, Venture Capital and Exits 🤑

• Grand theft Au… Farmville?! 🐷

  The creator of the popular video game Grand Theft Auto bought the Farmville creator Zynga last week.

  What do Zynga investors get? Well… a rich 60%+ premium to the companies current stock price

  Are Take-Two shareholders being done dirty? Not really… a major chunk of global video gaming revenue as of 2022 is on mobile. And Take-Two has historically struggled to grab market share. After this deal, the collective company will end the year with over 50% of its revenue coming from mobile. Not to mention the invaluable expertise Zynga would bring to the table as the world’s pre-eminent mobile game creator.

IGN @IGN

Take-Two Interactive has entered into an agreement to buy mobile game developer Zynga in what could be the highest-valued video game acquisition of all time. bit.ly/3nebYaC

January 10th 2022

261 Retweets1,559 Likes

Launches, events, and releases

• New features are coming to Descript!

  Descript has given us the promise of cool new features. And we can’t wait! They’re dropping in a live event on January 26.

Descript @DescriptApp

Join us Wednesday, 1/26 at 11am PST for our live-stream product release. We'll reveal cool features for creating video clips to promote your work on TikTok, Instagram, anywhere. Plus, new ways to share projects, blazing-fast exports + more. RSVP: descri.pt/Season2event

January 13th 2022

1 Retweet3 Likes

• We are yet to find the remote equivalent of water-cooler talk

  In an attempt to solve this problem, Asana seems to have found the middle ground between over-compensating with meetings, and under-compensating with async tools.

  The solution? Video messaging powered by Vimeo.

Asana @asana

ICYMI video messaging is now available, powered by @Vimeo! Designed to give your team all the context they need to get work done. Learn more: blog.asana.com/2022/01/vimeo-… #AsanaPartners

January 11th 2022

4 Retweets23 Likes

• Mark your calendars!

  Notion announced a conference that’s set to happen on March 2nd and is packed with (more) feature announcements, workshops, and more.

Notion @NotionHQ

🧱 Block by Block: a Notion conference. Join us on March 2nd for new features, surprise keynotes & live workshops! Save your spot: notion.com/eventBlock by BlockA virtual conference from Notion – March 2, 2022notion.com

January 12th 2022

53 Retweets267 Likes

Nerding out on PLG 🤓📚

Failure Teachable moment.

Jason Lemkin talks here about how to turn failures into teachable moments, and what to learn from them, with examples from 30+ founders, CEOs, and top executives.

Jason ✨BeKind✨ Lemkin 2️⃣0️⃣2️⃣2️⃣ @jasonlk

New!! "30+ Tough Learnings from Losing a Top Customer" 30+ Tough Learnings from Losing a Top Customer | SaaStrOn both SaaStr University and Twitter, we had 30+ founders, CEOs and execs share their top, tough learnings from losing one of their top customers. Theresaastr.com

January 13th 2022

1 Retweet3 Likes

Some housekeeping…

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