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Founder Weekly

Welcome to issue 519 of Founder Weekly. Let's get straight to the links this week.

General

The Economics of Creativity: Who Gets Paid and Why
In every era, technology favors some creative skills over others with huge quantities of money, while other creative skills bring the creator little or zero money. If you want some money for your creative acts, it pays to understand the fundamental relationship between creativity, technology timing, and money. If you don’t, you’re destined to feel bewildered and frustrated that your creative skill isn’t being showered with lots of money, recognition, and status while other people’s skills are.

The Trust Paradox
How did startups with businesses anchored on overcoming a large threshold of trust acquire early customers when they have no track record to fall back on?

Pick an Execution Methodology for the New Year
An execution methodology is simply a framework for getting things done personally and in your organization. Here are a few execution methodologies entrepreneurs use and their main categories of focus.

Marketing, Sales and PR

10 Conversational Marketing Examples You Can Steal & Use On Your Website Right Now
Ready to supercharge your use of Conversational Marketing? Steal these 10 chatbot examples for your website right now.

Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing or sales.

8 Types of Marketing Campaigns (With Examples)
Let’s do a marketing campaign!” Marketers hear that a lot, but it’s easier said than done. For starters, check out these 8 types of marketing campaigns.

Money and Finance

Global Venture Funding And Unicorn Creation In 2021 Shattered All Records
Venture funding in 2021 broke records across the board, Crunchbase data shows, with investment last year up more than 10x what it was a decade earlier. Global venture investment last year totaled $643 billion, compared to $335 billion for 2020—marking 92 percent growth year over year.

Preparing for Series A Fundraising: A Guide for Startup Founders
Priscilla Tyler, who leads True Ventures’ follow-on fundraising services, shares how early-stage founders can prepare to raise Series A venture capital.

State of Climate Tech 2021
PwC’s analysis explores how investors are securing both climate impact and commercial returns from this emerging asset class, helping keep the Paris Agreement’s goal of limiting global warming to below 1.5 degrees Celsius within reach.

Startups of the Week

Crypto Leagues
A new free-to-play cryptocurrency trading game. Join Crypto Leagues and compete against other players for a chance to win cryptocurrencies!

ZipMessage
ZipMessage is a video messaging software for remote teams who want to communicate asynchronously with their team, clients, and customers.

Tips, Tools and Services

The Quick and Dirty Startup Founder’s Compensation Guide
In this guide, Michael Wolfe shares what he has learned about compensation from his experience as a multiple-time startup founder as well as working with the Point Nine portfolio and some of his own angel investments.

The Best Managers Don’t Fix, They Coach — Four Tools to Add to Your Toolkit
Anita Hossain Choudhry (The Grand, First Round) and Mindy Zhang (Dropbox, Oscar Health) draw on their experiences as executive coaches to unpack why managers fall into the “fixing” trap and make the case for adding coaching as a skill. They share four practical tools, sample scenarios, and thoughtful questions to help managers put these concepts into practice.

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)
Use these 24 creative, competitive, and click-worthy ad copy examples from Google ads, Facebook ads, Display ads, and more to write your best ad copy yet.

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