Market Analysis: Intercom, Calendly, and Grin! ⭐

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Opportunity #1:
An alternative to live chat

Intercom is a customer communications platform that has a popular live chat tool for customer support, automated product tours, and data management features. Its messenger features combine live messaging for complex queries with AI chatbot features for simpler questions.

This week, we'll be looking at the live chat market as it stands in 2022. While live chat was originally a major innovation in the way that customers communicate with companies, some companies are finding that live chat is no longer working for them.

In this issue, we'll look at the full spectrum of live chat tools, including live chatbots and automations, before looking at how we can build a product with a novel take on live support that can out-compete solutions like Intercom for down-market companies!

If you're looking to build something innovative and ambitious, this is a great opportunity for you!
Unlock this opportunity!

Opportunity #2:
A self-optimizing calendar solution

Calendly is scheduling software that helps reduce the back-and-forth of planning meetings. Instead of negotiating a time via email, Calendly lets attendees pick from an available spot in the user’s schedule. Its team features let each team member select their availability so that managers can have an overview of what meeting times work for everyone.

In this issue, we'll investigate:
  • How has the demand for scheduling solutions changed due to the pandemic?
     
  • What is demand-based scheduling, and how did Calendly innovate the market with this approach?
     
  • Why should you consider internal scheduling tools and external ones separately?
     
  • How do enterprise scheduling solutions differ from "prosumer" ones?
     
  • How can we build a compelling product, and what might an MVP look like?
     
  • What are the top marketing channels to explore for acquiring early customers?
Overall, this is a project that relies on only a couple of APIs and a scheduling algorithm to create a healthier, happier meeting culture across teams by emphasizing employee meeting preferences. 

With multiple marketing channels available, this opportunity is a great blend of a small MVP scope, AI-focused opportunity, and easy-to-market software!
Unlock this opportunity!

Opportunity #3:
Influencer marketing for SaaS companies

 



Grin is an influencer marketing software focused on direct-to-consumer eCommerce products. Grin aims to be a comprehensive software that makes it easy for companies to recruit, manage, and track the revenue of influencers. 

With the influencer market rapidly heating up, a large number of companies are flooding the market to try to earn the business of large d2c eCommerce companies.

However, while eCommerce is the most popular area for influencer marketing, it's by no means the only market.

This week, we'll be looking down-market to build an influencer management solution that appeals beyond the eCommerce niche, with an emphasis on being a single end-to-end platform for companies just getting started with influencer marketing!

This one's an opportunity to take an incredibly popular market, apply it to a specific niche, and position the product to appeal to the down-market. If you're looking for a niche opportunity in a popular, well-understood software market, this is an ideal opportunity for you!
Unlock this opportunity!
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