Hey bootstrappers,

Jesse Pinkman of Breaking Bad was onto something when he declared, “Yeah, science!” 

The scientific method teaches you to formulate, test, and then modify your hypotheses – and it's the same in business.

(What is starting a business if not a big experiment?)

You might build several versions of your product or service before people want to buy it, for example. 

The critical thing is to get your experiments out there. Share an MVP with the market, refine following feedback, and test again until you learn what works. 

Why? Because getting it wrong is a learning experience that beats doing nothing at all or giving up when your first attempt fails. 

Start experimenting with your ideas today, test them against the market, and cook up your own special recipe for success. 

Jesse would be proud. 😎

Naiomi has cultivated a huge following on social media for her gorgeous and lovingly weaved Navajo designs. Now she’s testing monetization models with her collaborators.

How this Skateboarding Navajo Weaver Uses Her Social Media Presence to Sell Her Way to Six Figures in Profit

“When I look back on those first few years, they were rough and totally not glamorous, however, I’m so glad that I didn’t take out loans because now I’m debt free.”

Thibault Louis-Lucas and Thomas Jacquesson struggled to find their market for their Tweet writing software until social media star JK Molina drilled into their key messaging.

These Founders Found $25K MRR By Dumbing Down Their Twitter Tool and Finding a Spokesperson

“I grilled them on the features until they told me they have 1.1 million tweets on the app. That was the big idea, ‘We have a million-tweet library.’ Second, I wanted to make it clearer what it did for customers. I decided Tweet Hunter most clearly makes you money and brings you connections.”

Nick Vitellaro and Kyle Cole wanted to infuse a productivity tool with the joy of adventure, and 50,000 sales later, their self-actualization journal has turned customers into heroes.

How These Founders’ Journal to Combat Toxic Hustle Culture Made Them $1.4 Million

“One of the things I learned as a student-athlete is that when you believe in yourself and see yourself as the person who can achieve your goals, your performance improves. Telling someone they are the hero of their own story and showing them they’re powerful helps them accomplish what they set out to do.”

 - Naiomi Glasses

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