Dear reader,

First up, a big thank you for being a regular reader of The Signal. 

The past few days, you may have noticed that your beloved morning newsletter is not quite landing in your inboxes. In fact, it was brought to our attention by a few of our readers. 

If you are a Gmail user, there’s a good chance that the newsletter would have ended up in the Promotions section. 

Needless to say, this is a regular problem that most newsletters face. We are not an exception to Google’s algorithm, which seemingly scans every email before delivering it to users’ respective inboxes. We do not exactly know the parameters it considers.

While we put our heads together and figure that out at our end, as a loyal reader, we’d request you to take a second, and do the following:

1. Move The Signal from the “Promotions” tab to your “Primary” tab, if you have opted for Gmail’s default inbox view. 

2. Select "yes" on the popup that asks you whether to land all emails from The Signal in the inbox always.

3. Alternatively, you can also create a filter by heading to your search box on Gmail, click on “Show Search Options”, and enter ‘thesignaldaily@substack.com’ in the ‘from’ button. Post that, you can create a filter, by choosing ‘Primary’ in the ‘Categorise As’ option. Save the filter and you are good to go.

In the rare case that the newsletter is in your spam, we urge you to do the same — move us back to where we belong: your inbox. Do let us know if you are, indeed, facing some of these issues.

We'd love to have you back and read us. Write to us at hello@thesignal.co for feedback, tips, and more.

Cheers,

Venkat Ananth

Co-founder and CEO, The Signal

venkat@thesignal.co