Don't write off a scavenger hunt as mere kids' play. A well-designed hunt can move attendees closer to your event goals. This one had attendees swapping stories and forging new networking connections.

Oh yeah, and it earned a four-digit increase in new community members.

In today’s email:  

• The swag activation that scored 2000% more new members 
• How (and why) the HubSpot Blog ages backwards 
• 6 psychology-backed hacks to make more engaging videos

🕵️ INSIDE SCOOP 

This week, Laura M. Browning shares the Inside Scoop on the INBOUND activation that brought one community 2000% more members.

By the end of a three-day conference, Kassandra Mendes’ scavenger hunt-style activation had clocked over 16K visitors, 500+ check-ins, and a 90% positive experience rating.

Oh yeah, and a two-thousand percent increase in new members of The Spot, HubSpot’s professional networking community for the global majority.

While I can’t promise you any 2000% increases, I can share with you the tactics that Mendes and her team used to build an event so successful that they brought in 1,600 new community members.  

✨ THIS WEEK'S MUST-READ 

How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

In case you’re new here, the HubSpot Blog is HUGE.

For context, the blog had 13,822 pages in February 2023, the month we began our audit. Ahrefs’ Mateusz Makosiewicz even declared it the “biggest corporate blog … ever” in an SEO case study earlier this year.

As our library ages, the amount of opportunity for new content across our blog properties and clusters shrinks.

So, we decided to audit our library to find opportunities for optimization.

When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters.

In this post, I’m going to focus on phase one of our audit. I’ll walk you through how we audited our oldest content and how we took action. Plus, I’ll share the results we found.

📚 WHAT WE’RE READING 

• 👩‍🏫 How To Make Engaging Videos: 6 Psychology-Backed Hacks  
• 📱 The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]  
• 📝 Here’s How I Write a Resignation Letter That Makes a Good Last Impression  
• 📹 Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned
• 🕔 Best Times to Post on YouTube in 2025 [Research]

This week's email was brought to you by Curt del Principe. 

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