How we planned for 2022, marketing principles for course creators & the problem with discounts [Scale Your Impact #72]
Hi Reader, How are you feeling one month into 2022? I'm freakin' energized and pumped for this year! I just returned from sunny California, where I spent one week with the Forte Labs team planning the new year and another week working exclusively on marketing with Tiago and Marc, our Director of Content. Don't we look so proud with our brand-new BASB shirts? (Why the heck are my eyes closed in this photo 🙈) This week, I reflected on the planning process we went through at our retreat and wrote it all down. You can now read about our 6-step process to clarity and a well-defined list of goals and initiatives here: How a 7-figure online course business planned its year I've also included action steps you can take to plan your year. Now, let's dive into this week's newsletter... ✍️ Marketing & Copywriting
Building an email list is one of the highest-leverage things you can do. Stew breaks down the how. 8 marketing principles every online course creator should know and follow If you want to build an audience and find your ideal students, check these out. The most counterintuitive one is probably number two: Give away your best ideas for free. 🤓 Online Courses
This thread is well worth diving into if you want to make your life as a course creator a little easier. Should you offer discounts for your online course? Discounts seem to be the default to create urgency and get people to buy now. But they have some considerable downsides. So, here's an alternative you might not have thought about. 📈 Productivity
As I'm settling back into a routine, I noted down the following operating principles for myself:
Following these have made for an insanely productive week. As the weekend arrived, I feel accomplished but not drained or strained. Hope to repeat that next week! Julia Your Copywriter & Online Course Specialist PS: We're looking for a Social Media Specialist to join the Forte Labs team part-time. If you want to help us reach more people on Twitter and LinkedIn so they can start building a Second Brain, apply here by Jan 31st. Or please share with someone who could be a great fit. PPS: Missed the last newsletter? I shared 9 lessons learned and my best content from 2021. Read it here. |
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Best of 2021 and 9 lessons learned [Scale Your Impact #71]
Thursday, December 30, 2021
Your fill of copywriting, online course, and productivity insights
Finding language/market fit, reflecting on your course & the best annual review template [Scale Your Impact #70]
Wednesday, December 22, 2021
Your fill of copywriting, online course, and productivity insights
Big news, why I'm giving up freelancing & marketing principle to adopt [Scale Your Impact #69]
Saturday, December 11, 2021
Your fill of copywriting, online course, and productivity insights
Judging quality, new ways to get testimonials & course creation made simple [Scale Your Impact #68]
Saturday, December 4, 2021
Your fill of copywriting, online course, and productivity insights
The cognitive bias to take advantage of, hiring a copywriter or writing yourself & Kung Fu Panda wisdom [Scale Your Impact #67]
Friday, November 26, 2021
Your fill of copywriting, online course, and productivity insights
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