⚡ 💡The Power of Writing Online - IdeaEconomy 💡 ⚡

"Did you know that writing can not only help you start a business, but sustain it, too?

Let us look at the story of Sahil Lavingia who went from Pinterest engineer to millionaire Gumroad CEO. And all because of his writing!"

Great overview of Robert Cialdini's Influence : The Psychology of Persuasion.

"Do your ideas get traction? Can you persuade others? Are you able to get the resources (time, attention, money, etc) from others?

Or Do you end up giving your time, money, attention without realizing it?

This is the Power of Influence."

Here are the 6 factors:

• Reciprocity
• Commitment
• Liking
• Social Proof
• Authority
• Scarcity

Here is the link to part 2.

"I recently published this tweet that got 319K likes and 15,000 new followers: What’s the secret? I’m not sure, but here's some advice on how to go viral on Twitter."

Here is an interesting take on the popular Beatles documentary Get Back.

"Watching extraordinary people do ordinary things is also just oddly gripping. I loved witnessing the workaday mundanity of The Beatles’ creative life. Turning up for work - for the most part - every day, at an agreed time: Morning Paul. Morning George. Taking an hour for lunch, popping out for meetings. Sticking up your kid’s drawing by your workstation. Confessing to hangovers. Discussing TV from the night before. Fart jokes. Happy hour at the end of an afternoon. Coats on: Bye then. See you tomorrow. See you tomorrow."

via @trevormckendrick

"I interview a lot of creators and bootstrapped media entrepreneurs for my podcast and newsletter, and I’ve been consistently impressed by their ability to develop new business models. YouTubers are especially good at this; the typical YouTube business monetizes in at least six different ways: programmatic advertising, direct sponsorships, affiliate advertising, subscriptions, live events, and merchandise."

"After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.

Meanwhile, web3 platforms are pioneering a new form of monetization. They’re empowering creators to “own” their audience, and enabling fans to financially benefit from their growth. So far, this has largely been creators with existing audiences monetizing via web3 - but we may soon see fully “web3 native” creators."

Related Links:
Everything DAOs on Trends.vc

The Promise of DAOs, the Latest Craze in Crypto
 
via @forefrontnews
 

Lenny Rachitsky worked for Airbnb for seven years, and then he turned his knowledge into an online course about the job that brought in six figures.

via @refind

"Discover the best strategies, channels and tactics to explode your email-list growth in 2022. Featuring insights from 1k+ media brands and newsletter operators."

Related Link:
I've now asked 30+ successful newsletter writers how they got their first 1,000 subscribers. Their answers are all similar.

"Everyone wants to be seen as perfect, with a perfect track record, perfect case studies, perfect 5-star customer reviews… Perfect everything.

Everyone’s making shit up because they think it’s the best way to differentiate."

"How to break away from that nonsense and use the pratfall effect to your competitive advantage. Two words: radical transparency.

Admit your flaws, be transparent, stay on truth."

Discover great newsletters without filling up your inbox.

Here is a selection of the best links I've found this week to level up your creator skills.

18 Instagram Tools to Improve Your Marketing - socialmediaexaminer
 
Is guest posting worth it? A guide for publishers - ghost via @optinweekly
 
8 Pillars of a Landing Page - blakeemal
 
SEO for Beginners: Rank #1 In Google in 2022 - semrush

Great Landing Page Copy - greatlandingpagecopy via @gregbussman
 
7 High-Converting Headline Formulas - samulejwoods via @fortheinterested

8-Step Guide to Website’s Content Audit - link-assistant

Sell more courses with this template and guide - videofruit