FEBRUARY 8, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

BROUGHT TO YOU BY:

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Features in this issue (view online):

• Full Tilt: Quantity Is Quality​
• Entrepreneur: TikTok Builds Podcast Audience​
• Stan: Poetry on Paper​

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For a content creator, quantity is quality.

Trust famous author and screenwriter Ray Bradbury: "Quantity produces quality. If you only write a few things, you're doomed."

Publishing more frequently gives you more reps. You accelerate improvement. You gather more feedback from your audience. And you provide a richer sample to the search algorithms. You give your prospective audience a better chance of discovering your content and getting to know you.

Quantity requires consistency, though. You can't postpone content creation until you get those legendary three uninterrupted hours. Content creation must become second nature. It only happens when you do it every day.

Let’s look at the most effective systems to become a consistent content creator. (Should we just refer to that as a C³?)

Block that time: You can't just put a sticky note with the directive: “Write" on your screen as a reminder. No, you need to know when you will do it and for how long. Schedule that time on your calendar. Don’t cancel these appointments.

Be a perpetual idea generator: Sitting down without knowing what to create is the doorway to creator's block. You need an ever-expanding idea repository: Immerse yourself in your niche, participating in communities, studying, experimenting. Analyze the feedback on your content. Take time to reflect on future content possibilities. Choose a tool to collect your content ideas before they fly away.

Worship the outline: Take some time to outline your chosen idea. It should tell everything your content needs to include. When you create, you should only choose how to show it.

Start stupidly small: Science shows the effective way to build a new habit is removing the resistance, as Steven Pressfield calls it. This means starting very, very, very small – 50 words or 15 minutes.

If you aren't yet a consistent content creator, implementing all these suggestions simultaneously is too much. Create a battle plan.

– Alberto Cabas Vidani

To learn the battle plan steps, the one-tooth floss method, and why perfection isn’t possible, read the longer story.

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Entrepreneur: Tara Voshell

Biz: 3 Spooked Girls​

Tilt: True crime stories that humanize the victims

Time to First Dollar: Few months

Channels: Podcast, TikTok (580.8K), Instagram (8.6K), YouTube (711)

Rev Streams: TikTok Creator Fund, Patreon, merch, sponsorships

Our Favorite Actionable Advice:

• Lead with empathy: Treat the subjects of your content as you would a friend. Humanize and honor them.
• Work with brands like you: Enter into brand deals when their values and goals align with yours.
• Find a sub-niche: True crime content is popular, but 3 Spooked Girls stand out because they focus on the victims and tell lesser-known stories.

– Kelly Wynne

All the Story: To learn more about 3 Spooked Girls and the content business, check out the longer story.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

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Caught on … Twitter​

“Being a creator is no less than being an entrepreneur. Experiment fast, fail faster, and scale fastest.” – Jeetendra Ajmera

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A voracious reader in her youth, Orion Carloto dreamed of publishing her own book someday. In 2014, the Southern girl reached online fangirl status when she posted heartfelt poetry on Tumblr and Instagram.

In a 2020 interview with No Filter, the two-time published author says her poetry book started as an Instagram account. “I picked up film photography as a little side hobby, [and] I found myself taking photos of these moments that I felt were sacred to me,” she said. “It occurred to me to create this account, to post these very boring snippets of my life, but add a story to it, to really explain why I thought taking that photo was important to me and whatever memory it brought back.”

​Why we’re a Stan: Orion Carloto turned her relatable and poetry-inspired Instagram content into a book and then used social media again to create buzz around her novel.

– Shameyka McCalman

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• ​Saying No to NFTs? Try Practicing First (Content Inc.)
• ​Spotify's Rogan Pains (This Old Marketing)
• ​Why Link Building Is Still an Important Marketing Strategy in 2022 (Small Business Trends)
• ​The Worst Startup Advice You’ll Hear When Starting Your New Business (All Business)
• ​Sales of Small Businesses To Close 2021 Top Pre-Pandemic Levels (Small Business Trends)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Alberto Cabas Vidani, Kelly Wynne, Shameyka McCalman, and Don Borger.

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