Feb. 11 - Lay's Super Bowl return hints at creative roadmap | Amazon previews NFL's shift to streaming

 
 

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Feb.​ 11,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 

 

 
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Feb. 9 - IAB warns of "measurement blackout" | Zendaya, André 3000 star in Squarespace's Super Bowl ad

Wednesday, February 9, 2022

Super Bowl LVI: Tracking every ad; Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness; How media conglomerates are plotting the future of measurement and identity; WPP

Feb. 8 - Michelob Ultra promotes gender equity in sports | How media giants are plotting the future of measurement

Tuesday, February 8, 2022

How media conglomerates are plotting the future of measurement and identity; Miller spars with Bud Light over low calorie counts; Burger King puts creative, media accounts into review as RBI reshape

Feb. 7 - Pringles pops open new brand slogan | Innovid acquires TVSquared

Monday, February 7, 2022

Innovid acquires TVSquared in quest to realize cross-platform measurement; Cameo matures beyond celebrity videos with NFT membership; Snapchat's AR shopping upgrade points to social commerce future

Weekender: Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

Saturday, February 5, 2022

Signup | Forward Marketing Dive Weekender Feb.​ 5,​ 2022 | A roundup of this week's most read stories Canva BROUGHT TO YOU BY — Canva Design software for marketing teams Canva is easy and powerful

Feb. 3 - Facebook's pain reverberates | Shake Shack's chicken sandwich-themed dating site

Thursday, February 3, 2022

Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site; What marketers can expect in 2022 amid continued uncertainty; Smirnoff kicks off Super Bowl with watch party for remote

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