Estimated Reading Time: 3 minutes

"People who see life as anything more than pure entertainment are missing the point." - George Carlin

Elisa’s Thought for the Week

It is possible to be so focused on a particular detail or point that you miss other opportunities. 

Sometimes, even more obvious opportunities. Like this snafu from Hershey's. 

Their Valentine's chocolate marketing campaign was lovely enough.

Celebrate SHE. Awww.
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Awww. ❤

But grammar aside, the phrase is a bit clunky. It doesn't fall off the tongue, instead it trips as your brain synapses thinking "That doesn't sound right?"

If only there were better copy they could have found in the design and letters.

Maybe something like...
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Sometimes we latch onto an idea or detail so hard, that we miss the even better possibility.

Celebrate SHE or Celebrate HER. 

Which sounds more natural and pleasing?

 

What You Missed on Craft Your Content …

Our articles have the same mission we do — to help you to make your own words even better!

  • Writing a romance? You’re not the first, meaning there’s a lot of valuable advice for you to learn from while you fashion a love story to outshine the classics. With Valentine’s around the corner, writer Libby Walkup explains how to portray lovers in writing.

  • (From the Archives August 2017) You already know the importance of storytelling in your copy. But which story should you tell? Writer and CYC Editor Sarah Ramsay shares six ways romance novels will help you write better copy.
     

In Other Reading This Week …

Need more insights and inspiration for your writing and mindset?

  • Crafting a strong title for your article is extremely important—especially since your title may determine whether or not your work is opened by readers, or ranks well in search results. In this study by ZYPPY, find out why Google is rewriting 61% of titles—and what to do about it.

  • Simultaneously the rarest and most common life event, experiencing serendipity can often mean a breakthrough. In this article by Charlie Bleeker, learn how to spark serendipity by examining the life of Ana Lorena Fabrega.

  • Improving your life doesn’t always have to mean a significant lifestyle change. Compiled by the Guardian, here’s 100 ways to enhance your life without really trying.

  • You’ve probably read (or wrote) a dull piece of B2B content this week. And if you wrote that piece, you might have felt you were doing the best with the tools you have: B2B content marketing is a lot less flexible than B2C, right? This Content Marketing Institute piece begs to differ. Here’s how to create B2B writing that absorbs your audience.

  • Sharing content is hard. The entire idea is to vulnerably put your ideas and beliefs where the public can view and react to them. And sometimes, these reactions are less than gracious. Writer Amber Naslund shares on creating your own principles online.
     

Weekly Writing Tip …

A quick chance to learn from the masters.

“The writer overthinks by necessity, collecting and complicating small details, while the tournament golfer needs to be simple, myopic, fixated on one detail at a time.” ― Tom Coyne, Paper Tiger: An Obsessed Golfer's Quest to Play with the Pros
 

For the Upcoming Week …

Because we all need a good chuckle to start things off right!

Just gonna make this coff… Oh, would you look at the time! I guess I should get started. After my nap.

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(Image Credit: Tom Gauld on Instagram)

Till next time!

Elisa