⚡💡 How Craig Mod's membership supports his creative projects - IdeaEconomy💡⚡

"2021 was one of the most productive and rigorous years of my life. I published some 150,000+ words to my newsletters, shot and premiered two short documentary films, walked and extensively documented some "1,000+km of trails and towns across Japan, produced a new edition of my book Kissa by Kissa, ran a few board meetings, a bunch of livestream work sessions, and produced a few podcast episodes with writers I admire … and that was all made possible by my membership program, SPECIAL PROJECTS."

via @ungatedmedia

"A “super magnet” is a lead magnet that is so good, it normally would cost upwards of $20 or more. But you give it away for free, with a dedication to deliver even more in the future.

Using Super Magnets, I grew my list by 1500 in 3 days."

This is how you tell a story in a Twitter thread and offer a lead magnet to get new subscribers.

"I was laid off during the Great Recession. Instead of getting a job, I decided to go "all in" on copywriting. I had barely any experience. Zero network. No leads. And yet - within 18 months, I made six figures as a freelancer. It came down to one skill..."

How can anyone not read on after that introduction? :-)

More Examples:
@jspector
@heyblake
@billrice

Related link:
How to write for the web by Shaan Puri

"A series of questions to help you gain clarity about your creations, audience, and direction."

James Clear on what it takes to get good at your craft.

"By staying on the bus, you give yourself time to re-work and revise until you produce something unique, inspiring, and great. It’s only by staying on board that mastery reveals itself. Show up enough times to get the average ideas out of the way and every now and then genius will reveal itself."

Bonus Idea: Creating distinct names for your ideas (e.g. "Helsinki Bus Theory")is a very powerful way to get them to spread.

via @productivitypro

The Tilt is surveying creators worldwide about what motivates and inspires them, how they are growing their creator business, and what topics would be useful to learn about. All your responses will inform The Tilt's second-annual research report -- the most comprehensive look at the people and businesses that make up the creator economy.

The survey takes about 7 minutes to complete -- and make sure to enter the raffle to win a pair of Airpods Pro.

Inspiring story of how Jon Morrow of SmartBlogger built a multi-million dollar business off of his writing. Jon has Spinal Muscular Atrophy so he is only able to move his face.

via @ebizfacts

"As someone who has sold over $500,000 in courses at an ARPU (average revenue per user) of $79.25, here's my parting advice for new course creators:

• Keep your course between 30 and 45 minutes.
• Focus on high-value information, not production value.
• Make sure your customers achieve one very specific outcome.
• Use automated systems to turn everyone into an affiliate for word-of-mouth.

Thousands of happy customers + word-of-mouth chatter + motivated affiliates = a scalable course business."

Not enough creators understand the power of focused, long-form content that ranks in search engines.

A single post can make thousands of dollars per month in affiliate commissions and sponsorships. Compare this to how much work it takes to make that much money from a newsletter or podcast every month.

"At its peak in late 2020, this thing was pulling in upwards of $2500/month just with affiliates. Not to mention an additional $200/month from a company that sponsors the article, along with another several thousand bucks a year from another one of the companies (they pay me to keep it updated)."

Here is a selection of the best links I've found this week to level up your creator skills.

Everything Publishers Need to Know About URLs - seoforgooglenews via @marketercrew

70 Blogging Statistics for 2022 - ahrefs

7 types of content to improve reach and social engagement - neilpatel

12 Marketing Podcasts Worth Your Time - ahrefs

15 Killer Welcome Email Examples to Win New Subscribers - appsumo - via @optinweekly

100 Types of Content: The Definitive Guide for Marketers - searchenginejournal
 
The simple system I'm using to stay in touch with hundreds of people - jakobgreenfeld