👋 Hey there!

Welcome to mid-week D2C Pulse: A bite-sized newsletter where we cover:

🌎 Exciting products from e-commerce markets of the world

🗞 Developments in online marketplaces globally

📊 Fun facts about the D2C ecosystem

Stick till the end of the newsletter, we come bearing goodies for ya!

Bread & beer? yup, it’s Berlin baby! In today’s issue, we cover D2C start-ups brewing in Germany!

🍺 Global To Local: Germany

Germany is one of Europe’s largest B2C e-commerce markets with USD 105.3 bn sales in 2019. While the pandemic got consumers to batten down the hatches and spend less, Germany is recovering from the disruption with swathes of consumers across all demographics committing to online shopping.

🍻 Shots and Shorts While we would love to talk about German beer, what caught our attention is another German alco-bev co, Jagermeister, that recently launched its first international streetwear collection (online first and online only) called the ‘Best Night Collection’.

💊 Pop a pill, watch the drill with Atmo, which is making essentials to keep your home (and our planet) clean. Just drop the Atmo cleaning tablet in its reusable bottles, add water, and make 3 full-sized cleaners for multi-surfaces. Plastic 0, Environment 1!

PS: Indian entrepreneurs are not behind in bringing this tech to India. Watch here.

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🥛 MyMuesli will make your kids love Muesli! It offers not just ready-made organic muesli, but also porridge, chocolates, toppings, and bakery items made with muesli, that too in Disney and Marvel collections.

💋 How far would you go for veganism? DYK that there is animal protein in your condoms - the milk protein casein is used as a lubricant. Einhorn is giving you an option to switch to vegan condoms that only use plant-based lubricants.

♻️ Tech-commerce is brewing hot in Germany with carmaker BMW making a digital twin of its factory; Another one, Cirplus is operating a marketplace that connects recycling companies and plastics processors. Here’s where it gets really interesting - it uses blockchain and AI to digitize the plastic trade.

🗞️ Global Marketplace Updates

1. Pinterest has added AR furniture shopping to its app to allow users to see how decor and furniture items look in their homes.

2. India's first metaverse marriage. On a separate (sad) note, a woman just got virtually groped in the metaverse.

3. After Bumble empowered women in dating-o-comy. The Sunroom is empowering women in the gig economy.

4. YT tries NFT. Why miss a trend?

5. Kunal Shah-led credit card payments platform tries video commerce offering under Cred Store.

📊 Graph-iti Of The Day

Snapshot of budding online industries and their outstanding performers!

Goodies for D2C Pulse Readers 🎁

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That’s all for today!

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It’s almost the weekend! Hang in there…