Podcast ads: 'highest level of engagement yet'

2.4 mins to read · Your daily briefing for podcasting and on-demand, with 21,944 subscribers; issue #1237 · Subscribe to Podnews free; and join your peers in supporting us · Share on the web

Level up to Libsyn for Endless Podcasting Possibilities! Try Libsyn today and get your first month FREE! Use code STARTFREE

iHeartPodcast Network Australia and Podsights have published their podcast advertising Benchmark Report for 2021. Conversion rate is 62% higher on iHeartPodcast Network Australia than the global average from Podsights, the data claims; and global data shows podcast ads are showing their highest engagement figures yet.
PodMatch now pays podcast hosts when they release episodes. Podcast hosts will now earn money when releasing new episodes interviewing a guest via the service. (It’s either $6 or $39 per month to join PodMatch as a host).
PodInbox, a way of getting voicemails and donations from your fans, has launched a 'free’ plan, without a monthly subscription. You’ll be charged 5% of any donations.

Classifieds - your job or ad here

Get Cozy with Snoozecast — Fall asleep faster listening to our vast catalog of soothing sleep stories. New episodes every M/W/F! Over 400 stories available *for free* wherever you listen to podcasts, or on snoozecast.com.

Listen to Sufficiently Black — join Kia, Amari and Janae as they deep-dive into identity and culture and explore what it means to be comfortable in your Blackness

REGISTER FOR THE AUDIO INTELLIGENCE SUMMIT — Join the greatest minds in audio on March 1st in NYC. The half-day, in-person summit will discuss the measurement tools & analytics that are powering greater efficiency, success, and ROI in audio.

3 Months FREE of Notetracks with code PODNEWS3M — Gather feedback easily from your clients and team directly on your audio tracks to deliver your best episodes! Make edit notes and toggle between tracks all in one place. Redeem by March 1st, 2022.

"A radical opportunity to democratize audio" — Tomorrow! Join PRX CEO Kerri Hoffman at the Podcast Business Lunch for a discussion of podcasting's future. Also, details of PRX's business. Free, easy to register. Be there!

Poddin — The most accurate and affordable podcast transcription tool. Boost SEO and grow audience with Poddin. Start your free trial.

Give your podcast an extended reach — reach outside the traditional podcast ecosystem and get a 7-day featured spot on the PodLP app, enjoyed by ‘smart feature’ phone users in 170+ countries around the world, including the US and Africa

Podcast promotion company Podspike is giving podcasters the opportunity to appear in the PodLP podcast app, and appear on half a million smartphones across India and Africa.
CrimeCon is launching their Inaugural CLUE Awards, including two awards specifically for podcasts.
The Women’s Podcast Festival returns to London on Jun 18. The programme will include live shows, networking, pitching and parties that celebrate the best in women’s podcasting.
German podcast hosting company Podigee has launched a dynamic ad server. It’s rolling out to all their customers over the next few months.
Jeff Ostroff’s Looking Forward ▸ is now available in Nigeria, using MTN’s AudApp. You’ll now find Podnews there too; we’ve listed more details in our big list of podcast directories.
There’s a new podcast production company in Bristol, in the South West of the UK. Music promotion organisation The Famous Company has launched Digital Bulls.
Maple Media’s PlayerFM and Breaker suffered server issues. Meanwhile on Spotify, Joe Rogan’s podcast has mysteriously disappeared twice; we suspect it’s just a glitch.

Podcast News - with Quill

Quill is an award-winning podcast agency specializing in corporate audio production that drives results. Listen to some of our top-ranking branded shows from clients such as Expedia, PwC, Amdocs, TD, and more.

Produced by Quill: Contributors ▸ features provoking conversations about how to take your organization one step further by prioritizing more than just the bottom line. Hosts Marnie Niemi Hood and Russell Evans from the CAAT Pension Plan sit down with leaders who are contributing to the well-being of the country and global stage by innovating industries and leading change.

Bone Marry Bury ▸ launches today - an R-rated, female-driven campy murder fiction podcast with an A-list cast, including Sarah Hyland and Harvey Guillén. It follows 26-year-old Allie, played by Hyland, who’s closing out the worst year of her life after recently being fired, dumped, and evicted. It’s from Dear Media and RomComPods. - read more

In the new season of Gimlet’s Conviction ▸, released today - nobody seems to know what happened to Nuseiba Hasan. She’s a Jordanian-Canadian woman, who, in 2006, suddenly vanished without a trace. That is until someone from her past resurfaced, searching for justice. For the last three years, investigative journalist Habiba Nosheen has been trying to find out what happened to Nuseiba. But some people want the truth to stay hidden.

Podevents

Podcast Futures 2022 · Feb 22 · Virtual · free
Passion to Profit: Monetize Your Podcast · Feb 22 · Virtual · free
Love Stories: Live with Lea Thau, Kaitlin Prest, Octavia Bray and Jen Prokop · Feb 22 · Virtual · free
Level Up Your Podcast: Podcast Marketing in 2022 · Feb 22 · Virtual · free · just added
Should Your Nonprofit Launch a Podcast in 2022? · Feb 24 · Virtual · free · just added
Should Your Nonprofit Launch a Podcast in 2022? · Mar 2 · Virtual · free · just added
Podcast Movement: Evolutions · Mar 23 · Los Angeles, California, USA
The Podcast Show 2022 · May 25 · London, England, UK

See 38 upcoming events and add yours, free

Latest Pod Jobs

NEW: Preditor, Podcasts, Mythical - Burbank California, USA
NEW: Audio Producer, What's the Story? Sounds - Remote, working with a UK-based team
Associate Multi-Media Producer - Podcasts, Kast Media - Los Angeles CA, USA
Ad Operations Manager, Airwave Media - Burbank CA, USA

This shows the latest additions. See 89 more jobs and add yours, free

Readers and supporters

Gold supporters: