WTF are PLG CRMs, expanding your BottomLyne, Content 101, and more!
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
Subscribe to get this newsletter every week👇 📜 Thesis recessStarting off today’s newsletter with a new section… thesis recess.
The condition: PLG companies struggle with low conversion rates and less than optimal sales ✅ The prevailing diagnosis:
Our verdict: Umm…. the traditional CRMs seem to be working fine for Stripe, Canva, Atlassian… Figma, Zoom… Calendly, Asana… and most of the public PLG universe.
The litmus test: Just ask founders - how many of them would PERSONALLY underwrite/guarantee a (2x) increase in sales… If you gave them a PLG CRM? 🤷🏻♂️ So why are investors so excited?
Stay tuned… a deep dive into PLG CRMs coming soon 😉 Into the Twitterverse 🐦🌌
🔎 The PLG hunt
Growth Stories 🚀‘API Mixer’ → Snapier → Zapier! Zapier threw the “How to be a unicorn” manual out of the window and charted their own course to get there. With <$1.4M raised in total funding, an obsession with great customer service, a Fibonacci pricing model (in the early days) and a smattering of mid-western values that the founders bring to the table, Zapier’s rise to the integrations throne and a $5B valuation has been unique. 👑 Read more in our detailed breakdown: Keep the thing that doesn't scale.
"The early culture of 1:1 customer service and solving customer issues over Skype calls has now coalesced into the culture of this extraordinary rocketship and remains exceptional even to this day."
Fundraising, Venture Capital and Exits 🤑
Launches, events, and releases
Some housekeeping… Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy! Thanks again, and please tell a few friends if you feel like it. How did you like this week’s newsletter? If you liked this post from Top of the Lyne, why not share it? |
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Happier with Zapier
Tuesday, February 22, 2022
The product-led growth engine that powered Zapier's growth from $0-$140M ARR and a $5B valuation with just $1.4M raised
How to buy communities and influence people, Shopify's rocky year, conversions aren't magic, and more...
Thursday, February 17, 2022
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
Plumbing with Airbyte
Tuesday, February 15, 2022
The bottom up PLG and Community Led Growth strategy that's making Airbyte the standard for the Modern Data Stack
Prediction! ClickUp to win the Superbowl, PLG ages like fine wine, a shade of narcissism
Thursday, February 10, 2022
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
The Webflow state of mind
Wednesday, February 9, 2022
The story of a tool that was born in 2005, came of age in the early 2010's, and is now revolutionizing web-design
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