Social Media Today - Embrace Change in Media Planning

If the last 18 months of uncertainty have taught us anything, it’s that the old way of doing things doesn’t have to be the only way. Planning for future uncertainty requires advertisers to shift from a fixed mindset to one of growth.

Download Nielsen’s Embrace Change in Media Planning: 3 Pillars of Effectiveness to learn how to navigate the current and future state of disruption. Key takeaways include:

• Focus on people - use person-level data to center your response to the pandemic's impact on the consumption of goods and media around people
• Adopt a continuous strategy - treat planning as an always-on exercise versus something that is executed every 12-18 months
• Implement connected planning - add transparency to the marketing workflow and ensure data partners make the process as simple as possible