Furlough Weekly - Comeback Kid 🚀

LOVE THEM OR HATE THEM, OR WEAR THEM IN SPORT MODE... CROCS ARE THE COMEBACK KID

In 2016, if you typed “Crocs” into Google, the word “memes” was the 3rd most common word associated with the brand. Crocs has repeatedly been on the receiving end of merciless teasing from all age groups, despite having many die hard fans.

Over the past 6 years the brand has transformed itself and Crocs have been seen on celebrities like Post Malone, they have collaborated with fashion houses like Balenciaga, and they’ve become increasingly popular with Gen Z.

Crocs shifted 100% of their marketing spend to digital, and it paid off. Digital marketing allowed Crocs to scale up globally with ease, and they cite user generated content as a key way to get to know their customer and drive engagement with the brand. Crocs uses “social listening” (the process of identifying and assessing what is being said about a company or brand on the internet) to quickly influence their product offerings and promote products that are successful. As a result of this shift, Crocs has seen record breaking growth, with sales growing by 64% in 2021.

IN THIS WEEK'S EDITION:

• Timeless advice that will help your growth.
• Announcing: Furlough's first speed networking session.
• Bootstrapped to seven figures...
• Round up

TIMELESS ADVICE THAT WILL HELP YOUR GROWTH.

Learning marketing techniques is not the only route to self development in the world of work.

1. Don't choose a job, choose a mentor.

Mentors that support your growth and future are invaluable.

2. Become great at breaking down complicated concepts into simple language.

If you write down the names of successful people you know, you can bet they are good at this. Communication between teams, clients and the customers is vital.

3. Revenue is soft, expenses are hard.

Every dollar you make won't necessarily stay, but every dollar you spend immediately leaves your bank.

A lot of operators don't realize how many expenses they will have at the start. Make every dollar spent count.

ANNOUNCING: FURLOUGH'S FIRST SPEED NETWORKING SESSION

If you joined last weeks mastermind you'll know we did something a bit different.

The goal of the mastermind is to provide as much value to our community as possible, so we pulled different community members onto the stream and answered their questions, live.

Here's a run down of what was covered: Influencer marketing, project management for service providers and outsourcing for startups.

If you missed it click the button to watch:

The session was so well received that we will be doing it again!

But that's not all...

We will be hosting a speed networking session for the community very soon!

In this sessions you will be able to connect remotely with people from all over the world and use the mastermind recording for short form content.

This is a fantastic opportunity for anyone who wants to build authority in their niche to generate more leads.

If you want to be a part of this session contact Roslyn, Joe or Ophir directly.

BOOTSTRAPPED TO SEVEN FIGURES... 💸

Bootstrapping a business can be really difficult.

Especially when you start crushing 7-figures a year in revenue.

Your original processes begin to take a toll on your business, your performance as a founder, and your overall mental well-being.

Not only do you need a new playbook, but you have to throw out the old one to get to the next level.

Sounds like an exciting time right?

BerryBeachySwim (last week’s guest from our brand audit session) was in a similar situation.

They scaled relatively quickly on their own over the past 3 years and were overwhelmed by the amount of value in our session.

A quick recap for those who missed it:

Site: Lacking upsell features (current bundle isn’t very user friendly)

SEO: Optimize for keywords & meta’s (to boost their visibility on Google)

FB Ads: Verify business manager & setup backups (bad luck with Zuck in the past)

Google Ads: Setup smart shopping campaigns (their competitors are targeting their brand name for cheap clicks)

Email Marketing: Develop branded emails + a content strategy to align with the brand values

“It’s amazing how we’ve never been able to speak with somebody that gave us the direct steps to get things done to move our business forward”

Rob G. Co-Founder of BerryBeachySwim

Want to witness what growth through collaboration looks like firsthand?

Come check out this week's Brand Audit session featuring Jailbirds (a magazine about Attractive Criminals)

Join us in the #Furlounge this Thursday @ 2 pm to listen in on some high-value insights!

If you're a brand looking to get your 2022 action plan, then send a message to one of the community managers in the Furlough discord to join the waitlist (Spots are LIMITED).

ROUND UP

Get ready to experience this weeks best bits from our community:

TOOLS Remote collaboration hub to manage projects.

MEME Money can’t buy everything!?

STRATEGY Should you prepare for an interview or freestyle?

ECOMMERCE How do you allocate $1000 to grow an ecom store from 0 sales?