Research says people pay attention to podcast ads

The Podcast Show announces its first 100 speakers. And the first indie podcaster to make a podcast into a TV show
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  • More listeners pay attention to podcast advertising than ads on TV or radio, according to new UK research from The Guardian. Podcast advertising also has a 'multiplier effect’ when used in combination with other advertising media.

  • The Podcast Show - the new international festival for podcasting in London this May - has announced its first 100 speakers, including The Receipts, Jonathan Wall (BBC Sounds), Miranda Sawyer (The Observer), Jane Garvey & Fi Glover (Fortunately with Fi & Jane), Nihal Arthanayake (BBC Radio 5 Live), Glenn Miller (CAA), Marvyn Harrison (BELOVD Agency), Jen Sargent (Wondery), Fearne Cotton, Ross Adams (Acast), Julia White (Twitter), Alice Levine, Edith Bowman and Munroe Bergdorf … and they’re just getting going! Get ready for another 250 names being announced in the coming weeks. You can book your day pass from £55 - use promo code PODNEWS for 20% off a limited number of passes. Podnews is a media partner (and we’ll be there).

  • Who was the first independent podcaster to turn a podcast into a TV show? We asked that question yesterday; Aaron Mahnke reminded us that his show Lore holds the title of the first TV show based directly on an indie podcast (Amazon Prime, first airing Oct 2017; we reported it in Aug 2017). Other indie-podcasts-turned-TV-shows include Limetown (Facebook Watch, Oct 2019), The Midnight Gospel, from the Duncan Trussell Family Hour (Netflix, Apr 2020), and Archive 81 (Netflix, Jan 2022). Podcasts from bigger networks, rather than indies, include The Ricky Gervais Show (HBO and Channel 4, Feb 2010) and Earwolf Media’s Comedy Bang! Bang! (IFC, June 2012).

    • Please add others to this Wikipedia list of podcast adaptations, which we have edited today to add dates to.
    • We should know better to ask questions about TV shows when we don’t watch too much TV. We’ve amended the post from yesterday, and genuinely sorry that it upset so many people on Twitter.
Classifieds - your job or ad here

Listen to One Strange Thing Podcast — Searching the nation’s news archives for stories that can’t quite be explained, One Strange Thing unfolds regional tales of the mysterious, the paranormal, the unexplainable, & the delightfully weird.

🔍 How visible is your Podcast? 🔍 — Check out how visible your podcast is and for which keywords it ranks within Apple Podcasts and Spotify. Boost its visibility and start growing your audience now with Voxalyze!

PM Evolutions prices are going up again!Prices increase Wednesday night for the the can't-miss Podcast Movement of the spring. Join 1,000+ podcasters and industry pros, and keynote speaker Will Ferrell, in LA or virtually!

Blubrry the new leading-edge podcasting platform — Need a place to measure your podcast independently? Our Podcast Statistics work with any platform. We are rolling out new features monthly to meet the demand for independent podcast measurement.

Associate Multi-Media Producer — Kast Media is looking for a hyper-creative and collaborative member to join our Talk Show team to assist with digital video and audio production.

Learn Elite Editing Programs at PODFEST — Our new "hands-on" learning hall will feature audio editing programs like Adobe Audition, Audacity, Garage Band, Hindenburg, Descript, Pro Tools, and Alitu. Join us May 26-29 in Orlando, Florida.

Thanks to Daniel J Lewis who had the audacity to say that he didn’t like the percussive music bed we’ve been trying out for the last few episodes under this bit. It’s gone, Daniel. Thanks for the feedback.

Moves and hires

  • Jared Schwartz has been named Executive Producer - Podcasts and Audio at CoinDesk, a publisher covering news and events about cryptocurrency. He joins from Himalaya.

Podcast News

The Jordan Harbinger ShowIn The Jordan Harbinger Show today, Yuriy Matsarsky - a Ukrainian journalist turned civilian fighter against the Russian invasion of Ukraine. Since the incursion began, he’s been keeping the world updated with events as they happen as the host of the daily podcast Fighting for Ukraine. We promised this earlier this week, but it’s live today.

Podland NewsPodland News later today will have an interview with Marty Michael, the CEO of host-read advertising platform Gumball, which recently raised $10m.

Haiku PeaA haiku podcast
celebrates Jack Kerouac
Listen: Haiku Pea

Pod Events - with The Podcast Show 2022

The Podcast Show 2022The Podcast Show 2022 is the new international festival for podcasting, running 25-26 May in Islington, London. First release delegate day passes are on sale now, from £55.

See 31 upcoming events and add yours, free

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Indie podcaster takes show to TV

Wednesday, March 16, 2022

Twitter's new Podcast tab takes shape; and Libsyn's big bank deposit 4 mins to read · Your daily briefing for podcasting and on-demand, with 22241 subscribers; issue #1253 · Subscribe to

iOS 15.4 release updates Apple Podcasts

Tuesday, March 15, 2022

Voting is open for The Podcast Academy's next Board of Governors, too 3.8 mins to read · Your daily briefing for podcasting and on-demand, with 22230 subscribers; issue #1252 · Subscribe to Podnews

iVoox sees more growth in 2021

Monday, March 14, 2022

And, Mayo and Kermode's show is to end... 'on 5 Live'. 3.6 mins to read · Your daily briefing for podcasting and on-demand, with 22222 subscribers; issue #1251 · Subscribe to Podnews free;

Google's new dubbing tool

Friday, March 11, 2022

The definition of an indie podcast comes under question; and good news for Libsyn customers 5.5 mins to read · Your daily briefing for podcasting and on-demand, with 22186 subscribers; issue #1250 ·

YouTube podcast director to speak at Podcast Movement Evolutions

Thursday, March 10, 2022

March 10, 2022 — news about podcasting and on-demand audio. Get podnews by email, free, every weekday. 2.9 mins to read · Your daily briefing for podcasting and on-demand, with 22164 subscribers; issue

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