Weekender: How a combined HBO Max and Discovery+ will change the AVOD landscape

 
 

Weekender

March​ 19,​ 2022 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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March 18 - Honda takes Twitch beyond gamers | Heineken parodies metaverse with virtual beer

Friday, March 18, 2022

Heineken parodies metaverse with virtual brew; To further its turnaround, Macy's unveils new Own Your Style brand platform; Instacart adds shoppable recipe tool to TikTok, Hearst sites; Ally and DC

March 17 - Omnicom, Dentsu mark final major agency exits from Russia | M&M's, T-Mobile, tie into 'American Song Contest'

Thursday, March 17, 2022

M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'; Tanqueray serves up 'T-time' partnership with Netflix hit 'Bridgerton'; How podcasts are

March 16 - Brands face tough choices on Russia | How HBO Max, Discovery+ merger will change AVOD

Wednesday, March 16, 2022

How a combined HBO Max and Discovery+ will change the AVOD landscape; Publicis joins agency exit from Russia, passing control to local management; Patagonia, Dogfish Head crack open environmentally

March 15 - IPG exits Russia after weighing 'moral dilemma' | Peroni appeals to millennials' wanderlust

Tuesday, March 15, 2022

Peroni appeals to millennials' wanderlust as it looks for US foothold; Omnicom is first agency to integrate with NBCUniversal's data clean room; 4 ways CPG marketers can move from 'liquid

March 14 - General Mills halts Russian marketing | Acura races into metaverse with virtual showroom

Monday, March 14, 2022

Acura rolls into metaverse with NFT, first virtual showroom; 4 ways CPG marketers can move from 'liquid in a bottle' to service-led approach; Perfect seeks SPAC financing to drive AR growth in

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