💭 Phygital Shopping Experiences | XS' Issue #12

By Esat from Experience Stack • Issue #12 • View online

Hey there 👋, from the 12th issue of Experience Stack Newsletter.

It’s been 3 months since we’ve started this newsletter, and I still have the same excitement every Wednesday night when writing the new issue ⚡

After publishing this newsletter consecutively for 12 weeks, I’m asking a small favor from you 😊 If you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Let’s jump to this week’s topic: Phygital Shopping Experiences 🛍️

Then as always, you’ll have the curation of blog posts, videos, podcasts, and other types of content from last week 🚀

How Phygital Shopping Exeriences Can Change The Way You Connect With Customers

Phygital Shopping Experience refers to the combination of physical and digital elements in shopping. Whether it’s big retailers adding digital technology to their physical stores or digital-first brands moving into brick-and-mortar, ‘phygital’ is what we call it.

This omnichannel sales approach assists businesses in creating a fully integrated physical and digital presence.

Having a physical store lets you provide experiences you can’t accomplish online, and having an online store gives customers the flexibility to choose how they shop, pay, and fulfill their orders.

Here are some of the benefits of phygital shopping:

tailored shopping experiences and recommendations
better customer experiences
higher brand awareness
increase in sales

Whether your business originated online or offline, combining your physical and digital stores is a proven sales and marketing strategy.

Here are a few examples of retailers trying and succeeding with phygital shopping experiences:

Rounding Up the Stack

Each week, we try to read, listen, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.

These are the content from last week that we enjoyed reading and caught our attention:

Blog Posts

Planning Omnichannel Experiences Using a Headless CMS

Headless CMSs are ideal for developing and delivering omnichannel content. They allow enterprises to create once and publish everywhere. Yet making content omnichannel-ready involves more than providing it to various devices:

Planning Omnichannel Experiences with a Headless CMS | Kontent by Kentico.

kontent.ai • Share

Is It Possible to Have Both Privacy and Personalization?

Most people would agree that privacy and personalization are both important, but is it possible to have both:

Brands Must Adopt Privacy-First Data Strategies to Combat Growing Mistrust

www.cmswire.com • Share

What Is Customer Experience? Definition, Examples, & Tools

Discover why investing in customer experience increases customer loyalty and retention:

What Is Customer Experience? Definition, Examples, & Tools

amplitude.com • Share

Data Quality Vital Signs: Five Methods for Evaluating the Health of Your Data

This article highlights metrics and processes you can use to quickly evaluate the health of your data, no matter where your company falls on the data maturity curve:

Data quality vital signs: Five methods for evaluating the health of your data

www.mparticle.com • Share

Leveraging Data to Create Loyal First-Time Customers: Advice from Top Retail Marketers

Here are the top four tips for activating loyalty through data:

Leveraging Data to Create Loyal First-Time Customers: Advice from Top Retail Marketers - Bluecore

www.bluecore.com • Share

BONUS: JAMstack Increases Your eCommerce Security and Performance

JAMstack increases your eCommerce security and performance | Reign

blog.reign.cl • Share

Podcasts

MarTech Podcast

Product-Led SAAS Growth with Kris Hartvigsen from Dooly

Kris Hartvigsen, CEO & Co-Founder of Dooly, discusses product-led SaaS growth and business strategies for marketing technology companies:

MarTech Podcast

The Customer Experience Podcast

3 Elements of Customer-Led Growth

Product-led growth is an excellent strategy for about 5% of B2B companies. This type of growth requires an incredibly easy-to-use product – one that offers a lot of value while requiring minimal effort. That typically isn’t the case in B2B, especially software as a service (SaaS).

So how should the other 95% of B2B brands grow?

The other 95% should focus on customer-led growth:

The Customer Experience Podcast

Videos and Webinars

Blake Morgan’s YouTube Channel

In-Person Experiential Marketing Is Back

Experiential marketing gives brands another way to create a strong customer experience and immerse customers in the brand. After two years of creative digital marketing and virtual events, in-person experiential marketing is back.

In-Person Experiential Marketing Is Back

Upcoming Events and Webinars

Crafting Personalized Customer Experiences with Data

In this session, you’ll hear about:

How to put customer data to work to hit your 2022 marketing goals
Learn how to embrace insights from your customer data
How to leverage customer data for better marketing ROI

🗓 Wednesday, April 6, 2022, at 11 pm PT - 2 pm ET

WEBINAR: Crafting Personalized Customer Experiences with Data

www-cmswire.simplermedia.com • Share

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat