Marketer Crew - ⚡ MC - How To "Steal" Twitter Followers

Hi and welcome to today's Marketer Crew edition. Let's get started.

"Stealing" Twitter Followers (from The Steal Club by Alex Llul)

Let’s face it. The sole purpose of a social media algorithm is to keep people on the platform. Initially, your tweets, Instagram, or LinkedIn posts are not doing that. Not because they are bad. The algorithm simply doesn't know you yet. It has no idea how valuable your content is. That makes it extremely hard to get any kind of attention early on. And no attention means no followers.

How do we fix that? The fundamentals are:

• We need to go where the attention is. We have to find it.
  
• We need to shift that attention to us. We need to steal it.
  

First step: Finding attention
Where do you think most followers hang out these days? Around creators. 

With time, these creators have built up their attention and trust. Their followers are active and engaged. And they are a lot. We want that. But not just any followers will do.

To maximize this tactic’s effect, you need to target top creators in your niche.

For example: if you want to build a following of web3 developers, you need to target top accounts in the web3 space.

If you are targeting Naval and his followers, it won't work.

This is the how to👇

• Identify one top account in your niche
• See who he/she follows
• Aim to identify at least 10-15 more names
• Add relevant people to a Twitter list
  

Second step: Stealing attention. An example.
When one of these top accounts posts something, either reply or quote retweet it. Simple right?

But there's a catch. A simple 👍 or “Great post” won’t do. Rewording the entire tweet won’t do either. You need to ADD VALUE with that reply. 

And how exactly do you do that?

• Add your point of view to the original post
• Spark a conversation or join an existing one
• Tell a personal story that complements the original post
• Ask a thoughtful question so the original poster can reply

The best part? You can start right now.

Interested in advertising to 3000+ smart readers like you? Book Here →

Snippets

• LinkedIn for Founders & CEOs — Free ebook on how to leverage your network & drive business results.
  
• CXL Playbook Community — 2500+ step-by-step marketing playbooks & peer support.
  
• 100+ Mesh Gradients — Trending mesh gradients that helps to enhance your projects.
• Jeremy Moser — 7 storytelling principles you must learn to master marketing, build your brand, and captivate customers.
• Udit Gosh — 8 fail proof techniques for successful cold emailing.
• Justin Welsh — I’ve Tweeted 157 days in a row. And added 49k+ followers. Here are 4 simple lessons learned.

Worth Reading

1. The rise of fake LinkedIn profiles.

2. Streamers see reboots, spinoffs, and prequels as prime territory for marketers.

3. What's behind campaigning for an Oscar.

 Good Findings

• Get the free IdeaEconomy.net newsletter - the weekly digest of what is working in the Creator Economy. Build your audience. Grow your business.
• Monitor all your online services to be the first to know about downtime and other issues. Try Robot.alp now.

Good Findings are paid ads that support Marketer Crew and are sent to our 3000+ subscribers each week. Book now →

Gif / Illustration

Your audience IS your distribution channel. (Alex Llull)

💲 Interested in advertising to smart readers like you? Sponsor an issue or book a classified ad.

🙂 With your feedback, I can improve the newsletter. Click to vote. Was the content good or bad?

⏩ Please forward this email to a friend. Anyone new can subscribe here :)

📚 Get the complete Product Hunt Launch Checklist — 12 checklists for preparing the launch from scratch. Available for Airtable, Google Sheets and Notion.