APRIL 1, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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This is your last chance to save money on CEX. Prices go up tonight!​
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In this issue:

• Full Tilt: Start a Newsletter First​
• Stan: The Professional Hobo​
• ​Refer This Newsletter to Another Creator (and Earn $TILT Coin)​
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Blogs are great. They served a need in Web2 and provided many digital creators a path to online entrepreneurship. But they’re no longer the best way to start your content entrepreneur journey.

Where should you start instead?

A newsletter.

Here’s why: A blog visitor reads your post, clicks a few links, and vanishes. A newsletter subscriber wants your content enough that they give you their contact information – their email address.

Not convinced? Here are a few more reasons why starting a newsletter first is better than starting with a blog as your first content product.

Starting a newsletter is free and frictionless. You can create, write, and publish your first newsletter in 30 minutes. Platforms like ConvertKit, Substack, and Revue make this possible. However, starting a blog can be costly as you likely need to buy a domain, pay for monthly hosting, invest in a theme or designer, operationalize the site, etc.

Newsletters are active content. Think of starting a blog like opening a coffee shop. You flick on the “open” sign – and crickets. (I’ve done this – it sucks). But starting a newsletter is like Uber Eats. You promote the newsletter, and people intentionally sign up to get it delivered to their inbox. (I’ve done this – it’s awesome).

Newsletters can bring in bigger ad or affiliate revenue more quickly. Blog revenue through services like Adsense is based on total impression numbers – you have to continually attract a large audience to reap the ad revenue. With newsletters, once you hit a few hundred subscribers, you can attract sponsors or advertisers. The more different your newsletter’s content tilt, the more you may be able to charge for advertisers who covet that subscribed audience more than they do a large group of people who can’t be identified.

A newsletter can expand to become a blog. Most email newsletter platforms offer a blog-style content feed. You can use that link to promote and share your content. You also can leverage the SEO benefits by migrating your newsletter content to a hosted domain at some point.

Starting your content entrepreneur journey in Web3 requires evolutionary thinking. I believe starting a newsletter is more productive than starting a blog.

– Dylan Redekop

​Read all about Dylan’s blog vs. newsletter debate. And tell us what you think in The Tilt Discord or @TheTiltNews.

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Entrepreneur: Nora Dunn

Tilt: The Professional Hobo​

Scene: Blog, Twitter (18.2K), Facebook (17K), YouTube (6.71K)

Snack Bites:

• Twelve years ago, Nora sold her possessions and started chronicling her globe-trotting travels in her blog – The Professional Hobo.
• She found her niche – financially sustainable travel – after learning how to cut down her cost of living abroad.
• Recently, Nora launched The Remote Work and Travel Show, where she features everyday people living and talking about nomadic business life.
• Nora will be speaking at CEX: Creator Economy Expo on May 4.

​Why We’re a Stan: Nora is following her dreams with her feet firmly planted on the ground – and that’s her differentiator. Her background as a financial planner informs her content to help others follow her successful blueprint.

– Shameyka McCalman​
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Caught on … Twitter​

“To succeed in the future, you MUST learn Web3.” – Misha Da Vinci​
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• ​Your Web3 Business Model. Start here. (Content Inc.)
• ​Tech Companies as Media Companies Becoming Old Hat (This Old Marketing)
• ​Top Income Tax Deductions for Creators, Influencers, and Gig Workers (Entrepreneur)
• ​Get Secured With Credit: New BoA Card Creates a Small Business Option (PaymentJournal)
• ​Setting Interns Up For Success at Your Startup (Harvard Business Review)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Dylan Redekop, Shameyka McCalman, and Don Borger.

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