Product-Led Growth, Hype, or Help?
Product Management is exciting in part because there are always new ideas coming about. The downside is that sometimes those ideas take on a life of their own and become more hype than a helpful concept. Product-led growth may be on the verge of becoming overhyped, but there’s still a lot of good that can come from understanding what product-led growth is and whether it applies to your organization. Here are some resources to help you make that call for your company.
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What the heck is product-led growth? The newest hyped-up phrase making the rounds these days is product-led growth. Blogs are going up on the subject, and influencers are rushing to put their own spin on it. But what is product-led growth, really? Is it something you need to be paying attention to? Do you need to drop everything to start focusing on it? Sujan Patel attempts to answer these and other questions in this article.
(via @sujanpatel)
The ultimate product-led growth resources guide. Product-led growth is often synonymous with viral, freemium, and bottoms-up sales. But it’s much more than that. Any company—even those selling to large Enterprises or operating in niche vertical markets—can adopt PLG principles to improve user experiences and increase go-to-market efficiency. Neil McLean with OpenView Ventures put together this guide to provide a single center of truth for the most informative and innovative PLG resources.
(via @OpenViewVenture)
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Just as industry-leading products are always evolving, it’s critical that product makers routinely sharpen their skill sets so they can build better products with confidence and take control of their career trajectory. In this on-demand session, you'll hear these experts talk through critical questions related to sharpening PM skills.
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Your Customer Isn't a Fool
If it’s not too late – let me do my best to implore you to break tradition this year. Can we all agree to not play an April Fool’s Joke on our Customers?
Maybe it was funny in the past. (Actually, let’s face it – it never really was, was it?). But it’s 2022. In the past two years, our customers have been through a global pandemic, social injustices, financial meltdowns, and even wars. Let’s not kid ourselves and think that a pop-up in our platform informing our customers that we’re shutting down the product… only to then proclaim “April Fool’s Day!” is going to lighten the mood.
Here are a couple of examples where partaking in this annual prank backfired for companies:
- Taco Bell bought the Liberty Bell in 1996. They actually didn’t - and it only outraged many of their customers who thought they did and renamed it the Taco Liberty Bell.
- 20 years later, Google introduced the “Mic Drop feature.” It was meant to be a funny feature-add that would add a Minion GIF to your message and make it so that the recipient couldn’t even respond if they wanted to. Too bad that most users were confused and accidentally used it in actual important emails.
- Last year, Volkswagen announced that they would change their name in the US to Voltswagen, because you know – electric cars and stuff? Nobody really laughed. Instead, it just caused a lot of eye rolls.
Look, your customers have been through a lot over the last couple of years. It’s our job as product people to delight our customers. Let’s not try to do that by implementing some clever prank. Let’s actually delight them by making their lives easier.
Are you in?
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Hello everyone, odd question here. I am a new PM ( 4 months in ), I am currently attending our teams daily development meetings but feel like I'm just sitting there listening and not really contributing to the meetings. Do any other PMs attend their products dev meetings? and if so, how do you feel like you contribute to them? Join the conversation.
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I manage a B2C e-learning product for healthcare professionals and am working on a project to improve our signup and onboarding workflow to optimize conversions. Join the conversation.
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I'm a product owner looking to improve the way collect feature requests for our resource planning platform. The objective is to increase engagement and to provide a way for users to let us know their priorities. What are some of the best methods and tools that you've tried to get more ideas coming in? Join the conversation.
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We're officially less than a week away from the New York Product Conference, which is set to take place on April 7th at The Times Center in Manhattan! We're thrilled to bring back the in-person edition of NYPC which has been the area's premier Product Management conference since 2016. This year's edition features Scott Belsky (CPO at Adobe and Author of The Messy Middle) and product leaders from Noom, Squarespace, Netflix, and others. Check out highlights of the agenda in the email below or see the full speaker lineup here.
Here's the thing — there are very limited tickets available! So you're going to want to register soon in order to guarantee that you don't miss out.
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The product-led growth playbook. As an investor and a recent product manager, Vidya Raman has encountered many companies that failed and some that succeeded at their product-led growth (PLG) efforts. The PLG journey is never easy, but it can be a powerful path to enduring success. Vidya created this short but essential list of prerequisites for product led growth to help you increase the chances of success at your startup.
(via @veenormous)
Product-Led Growth: panacea or boondoggle? OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results.
(via @saastr)
Product-Led vs. Sales-Led SaaS Growth — or both? In the early days of (B2B) SaaS, most companies followed a traditional sales-led growth approach. In 2022 product-led growth seems to be the holy grail for most startups. The truth is both strategies — product-led vs. sales-led — are valuable and don’t exclude each other. Alexander Estner explains the things you should consider when deciding whether to follow a product-led growth, sales-led growth, or hybrid model (combination of both).
(via @AlexanderEstner)
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How to Make Better Product Decisions
Thursday, April 13th@ 1:00 PM EST
Product people often have to make tradeoffs when deciding which features to build next. In this discussion, we'll talk through how teams decide what to build next — and what we can do to improve that process. You'll also have a chance to ask questions of your own!
This INDUSTRY Interview will be a great lead-in to the half-day workshop Laura is putting on focusing on the same topic. More info on that workshop can be found at https://INDUSTRYconference.com/workshop
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Product Manager Teltech Systems, Inc., USA, Remote
Product Manager - Customer Sentiment, Home Depot, Remote
Product Manager, Home Depot, Remote
Senior/Lead Product Strategist- Level20, Progressive, Cleveland, OH
Product Manager, Data Platform, Iterable, Remote
Senior Product Manager, Twitter Developer Platform - Consumer Impact, Twitter, Remote
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The Product Collective community is growing every day, now with over 35,000 members. Are your friends and colleagues enjoying it too? If you have yet to spread the word, perhaps this will help -- you can now win prizes (see below) based on how many people you refer.
Your referral link is now active. Simply forward this email to as many people as possible and have them use the button below to subscribe.
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WHAT TO TELL YOUR FRIENDS:
Product Collective is an initiative to connect software Product Managers from across the world - online and at our INDUSTRY conferences held in Cleveland, New York, Ireland, and virtually several times a year.
Membership is free and you get:
- A newsletter each and every Friday centered around an important product topic, like roadmapping, strategy, and analytics.
- Access to a thriving Slack group with thousands of others to share advice, tips and get feedback on your work.
- Plus, invitations to exclusive video chats, special member privileges at the conferences we hold in the United States and Europe, and more!
PLUS, as a member, you can also take part in our referral giveaway program.
Our Member Dashboard is coming soon, but you can see some of the cool swag you'll be able to get your hands on here:
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5 Referrals
FREE ACCESS TO INDUSTRY ON DEMAND
Get forever-free 100% free access (worth $9.99/month) to INDUSTRY On Demand. Enjoy over 100 hours of videos that will help you level-up your Product Management skills.
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10 Referrals
EXCLUSIVE STICKERS
Put these custom-designed stickers on your laptop and show that you are a creative force of a Product Manager.
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25 Referrals
PREMIUM SOFT TEES
Once you put on one of these luxuriously soft tees, featuring the 'digital smoke' synonomous with Product Collective's INDUSTRY conference, you won't want to take it off!
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50 Referrals
FREE TICKET TO INDUSTRY: The Product Conference
The big one! For the top referrers amongst us, you have the chance to get a FREE ticket to INDUSTRY (valued at up to $1,000). Whether you join us in Cleveland, New York, or Ireland, your ticket will be waiting for you.
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